AVA the Elephant

Ava the Elephant

AVA the Elephant was NOT the name of the product Tiffany Krumins pitched on the pilot episode of Shark Tank; it was initially called Emma the Elephant, but was changed after the deal was made. Tiffany initially made the prototype AVA the Elephant to help a sick child she was working with take his oral medication. Traditional medicine droppers upset him, so Tiffany disguised one with an elephant character and a recording of her voice offering congratulations when he took the medicine; it worked! One day she was looking on Craigslist and answered an ad for a new reality TV show looking for innovative products. That ad turned out to be an ad for Shark Tank's pilot episode. She answered it, and the rest is history.

AVA the Elephant Shark Tank Recap

Krumins enters the Shark Tank with only confidence and several hand-made prototypes. She's offering 15% of her company for a $50,000 investment. Krumins explains the concept behind her AVA the Elephant product, and demonstrates how the device works, referring to her experience with Gibby, the little boy she babysits. The Sharks listen with apparent interest but their misgivings show clearly. Krumins hands out prototypes to the Sharks.

Kevin O'Leary questions whether the child would respond to the AVA the Elephant product with the same distaste as a plain dropper after the novelty wears off. Krumins says no, explaining her long-term experience with Gibby, who previously hated taking his medications. Kevin Harrington wants to know if she's taken out patents on the product. Krumins explains that she's in the early stages and has not yet pursued any manufacturing or patents, although she has done a patent search in order to be sure her invention is not a recreation of an existing product. The Sharks are visibly leery.

Daymond John asks what she needs the investment for. Krumins responds that her next steps will be to secure a patent and a working prototype. O'Leary tells her that “this is an idea, not a business.” It's clear that the Sharks want more to sink their teeth into than a concept. O'Leary is out. Robert Herjavec questions whether she needs the investment, rather than making a licensing deal with the large companies. He's out. John declines to offer a deal as well, saying he looks for products, not ideas. Harrington is out based on the fact that there's no actual product.

Barbara Corcoran, the last Shark standing, offers Krumins a deal: She's willing to offer the $50,000, but she wants 55% of the company. Krumins accepts the offer. She has a deal.

AVA the Elephant Shark Tank Update

AVA the Elephant is the first and one of the biggest Shark Tank Success stories and is now sold in over 10,000 retail outlets including major drug store chains like CVS and Walgreens. Despite a bout with cancer (which she won), the birth of her first child, and waiting 8 months after taping for the show to air, Tiffany and Barbara have built a brand around AVA and are developing more products for the AVA “line.” Tiffany is featured in an update segment in episode 415 where she'll introduce her thermometer stickers and her vaccine program for needy children.

Posts about AVA the Elephant on Shark Tank Blog

Kids Medicine Dropper Tiffany Krumins Interview

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AVA the Elephant Info

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Comments

  1. I’m very interested in this product, but I am bothered by the fact that the inventor, who claims children are her #1 priority, now looks vastly different, as if she cares more about herself, as evidenced by her hair, body, and makeup. If I am incorrect and perhaps these are two different people, please let me know . I’m just an ordinary working mother and related because of what I imutially saw and wanted to support. If that isn’t the case, then there are cheaper products out there that do the same thing and are marketed by middle aged men who don’t feel the need to dye their hair and change
    Personas.

    • Tiffany is a cancer survivor who loves her kids (who are getting into their teens by now). Looking good, or bad for that matter is hardly what I’d consider a reflection of character. Tiffany is a wonderful woman.

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