Former Google employees Scott Linninger and Aiden Chopra introduce the Sharks to BitsBox, their monthly subscription box service that teaches kids to code, in Shark Tank episode 817. They started their business in late 2014 with a successful Kickstarter campaign that raised $253,696.00. BitsBox is a service that teaches kids to code through a series of apps and app projects. They boast over 800,000 users worldwide.
Each month, a child gets a series of app projects. The coding projects range in difficulty and teach different concepts and languages. Basically, the kids adjust the code to make the app their own. Kids type the code into the BitsBox website and then they immediately play with the app. The learning modules vary each month and teach through repetition.
There are three subscription options: the digital option for $19.99 a month, the basic service for $25 a month that comes with a binder and projects listed on glossy cards, and the deluxe version for $45 a month that includes “extra tchotchkes” like toys, trading cards, tattoos, stickers, and more. They're also developing classroom kits for schools.
Will a Shark want to code with this business?
BitsBox Shark Tank Recap
Scott and Aiden will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Robert Herjavec, Kevin O’Leary, Lori Grenier, and Chris Sacca that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on BitsBox will be available on Shark Tank Blog once this episode airs.
BitsBox Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on BitsBox & Scott Linninger and Aiden Chopra as more details become available.
Posts About BitsBox on Shark Tank Blog
BitsBox Company Information