Tom Hopkins and Nate Lawrie hope to roll out of the Tank with an investment in Brazyn Life in episode 902. Their product is a foam roller – the type used for exercise and stretching. Lawrie, a former NFL tight end whose career got cut short due to back injury, first discovered foam rollers while rehabbing his back. He stretched the back, did ab exercises and massaged himself with foam rollers and quickly became a devotee.
Lawrie likes to travel, and he wanted to bring a foam roller with him to help stay fit. He and Hopkins designed a roller that collapses so it packs easy. They raised $65,382 in a successful Kickstarter campaign back in December, 2015 to get their prototype into production. There were some production issues (fairly typical with most Kickstarters) and didn't deliver until the following Christmas. Now, their foam roller, called the Morph, is readily available.
They claim it's the world's only collapsible foam roller, but there are a slew of non-collapsible foam rollers out there. The Brazyn Life version is less bulky, but no less sturdy than the others. One of their rollers cost $68. For another ten bucks, you can add a skin which covers the roller and gets taken off to throw in the wash. Other accessories include an extension kit to attach two rollers together and Brazyn Life tee-shirts. They offer a variety of bundle options to lower the cost of purchasing multiple items.
Lawrie and Hopkins probably need money for production and marketing. Will a Shark be brazen and invest in this fitness product?
Brazyn Life Company Information
Posts about Brazyn Life on Shark Tank Blog
Brazyn Life Shark Tank Recap
Steven and Eric will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner and Sarah Blakely that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Brazyn Life will be available on Shark Tank Blog once this episode airs.
Brazyn Life Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Brazyn Life & Steven Mazur and Eric Huang as more details become available.