cheek'dLori Cheek brings a service called Cheek’d, the next big thing in online dating, into the Shark Tank in episode 517 on February 28. Cheek’d is more like online dating in reverse – you sign up for the service and you’re sent a stack of cards the size of business cards. Each card has “pick up lines” on them along with a code. If the card recipient is interested, they go to the Cheek’d website and check out your profile; if they’re interested, they can contact you.

Some of the cards are a bit “snarky,” as Lori puts it. They have sayings like “I’m much better than the person you’re with,” “just act natural, we can get awkward later,” and more. What makes Cheek’d unique is it adds a human element to online dating because there’s an actual in-person contact, however brief, before the online courtship starts.

Cheek’d is likely looking for cash and some IT expertise from a Shark.

Cheek’d Shark Tank Recap

Lori will pitch the panel of five Sharks on her business and its prospects for growth. She’ll need to convince Mark Cuban, Lori Grenier, Kevin O’Leary, Barbara Corcoran, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Cheek’d will be available on Shark Tank Blog once this episode airs.

Cheek’d Shark Tank Update

Lori Cheek provided an update on her progress, she re-branded and rebuilt Cheekd in a little over one year and here’s the story in her own words:

After getting shot down by all five Sharks, I looked them in the eye and said, “Trust that you’ll all see me again.”Although thosefinal bold words of mine ended up on the cutting room floor (adding insult to injury), in the 48 hours after the broadcast, received a record-breaking 100K unique visitors and our inbox filled up with thousands of emails insisting that the “Sharks” were “out of their minds” for not investing. A little under 50 of those emails were from interested investors. Since the Shark Tank aired in February of this year, I found the missing link from years before. I’ve gotten a CTO on board who’s helpedfacilitate and finance the new face and technology behind thenewCheekd. The newly launched dating app allows users to solve missed connections with a new technology that was not available when thepatentedCheekdideawas launched in 2010. It was only a matter of time and I’m thankful I didn’t take the Sharks advice to quit and move on.While the physical cards worked anywhere in the world and were a perfect way to break the ice, we found a few barriers; the main one being that our users were still quite intimidated to walk up and slip a card to a total stranger.  Looking into alternatives of ways we could change the platform, we discovered a way to make these IRL encountersmuch easier and less intimidating via a mobile solution.Previously, with the Cheek’d Version1, users would use a set of clever cards to introduce themselves to individuals they encounter in the offline world who sparked their interest. If the interest was mutual, the card recipients used the card’s unique code to reconnect easily with the person via a private online profile viewable at

The newly launched Cheekd reimagines online dating with a new app that makes missed connections obsolete. Cheekd uses a cross-platform low energy Bluetooth technology, which fosters hyper local engagement. The app connects people in real-time, versus virtual time. Connections begin in person; Cheekd helps you take the next step and continue the conversation online.

Cheekd ensures you ‘Never Miss a Connection’; thanks to this new Bluetooth technology, the app works on the train; on a plane… anywhere—You’ll get an immediate notification if someone who meets your criteria is within 30 feet of you.  If you’re near a potential spark, Cheekd makes sure you know about it. More images of the app can be found here.

We’re even having a 3 hour open bar launch party at the Brooklyn Brewery on August 6th! Here’s the invite if you know any New Yorkers w/ iphones:

Posts About Cheek’d on Shark Tank Blog

Dating Cards by Cheek’d

Cheek’d Information




Cheek’d Video

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