Howie Busch hopes the Sharks like Dude Robe, his “re-designed and re-engineered bathrobe for today's man,” in Shark Tank episode 908. He created the product because, in his words, regular bathrobes for men suck. He wanted to create a robe for guys that would be absorbent and “cool to wear.”
The resulting product is the Dude Robe. It's a towel-lined robe with a sweatshirt material exterior, complete with hood. He says you can use it for the shower, the beach, or just lying around. He also sells towel-lined shorts, hoodies and sweat pants to complement the look.
Busch got the first round of products sold with a Kickstarter campaign in September 2017 that raised $67,498. He followed that up with an IndieGoGo campaign in November, 2017 that raised $77,360. In fact, the company doesn't even have a website – Dude Robe dot com redirects to the IndieGoGo campaign page as of one week before the show's air date.
According to the IndieGoGo page, a robe will retail for $95. The shorts cost $65, hoodies are $85 and pants are $75. He's discounting individual products 24% on the IndieGoGo campaign and 31% if you buy all four. Busch likely wants a Shark's help setting up a supply chain and a real website.
Will a Shark want to hang with this dude?
Dude Robe Company Information
Posts About Dude Robe on Shark Tank Blog
Dude Robe Shark Tank Recap
Howie will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Daymond John, Kevin O'Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Dude Robe will be available on Shark Tank Blog once this episode airs.
Dude Robe Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Dude Robe and Howie Busch as more details become available.