Element Bars

Element Bars Jonathan Miller

Element Bars entrepreneur and fitness lover Jonathan Miller got tired of mass-produced energy bars loaded with high fructose corn syrup that gave him a quick burst of energy then left him to “crash.” He brought Element Bars to the Shark Tank in season 1, episode 106. Since nothing on the market suited his tastes or nutritional needs, Miller began experimenting with his own energy bar recipes that are high in protein and fiber and low in sugars and saturated fat. He liked his creations and wanted to share them with the world, so he created Element Bars, which allows people to design their own energy bars, online and according to their specific tastes and nutritional needs. All Element Bars are made with unprocessed or minimally processed ingredients.

Element Bars Pitches the Sharks

Miller entered the Shark Tank seeking $150K in return for a 15% share in Element Bars. At the time of taping, he was shipping approximately 1,000 per week; he wanted the Sharks to fund the business to get to the next level. Consumers can go to the Element Bars website and create their own energy bars, complete with personalized label for only $2.99 per bar. Bars arrive at the customer's home in a week to ten days after ordering. Jonathan also brought personalized Element Bars for each of the Sharks to demonstrate the product.

Miller impressed the Sharks with his business savvy and negotiating skills. The Sharks like Jonathan and Element bars! Daymond is in for $150K for 75% of the business. Kevin Harrington offers $150K for 100% of the business PLUS a 4% royalty! Miller declines both offers and negotiates with Harrington, ultimately agreeing on $150K for 30% plus a 4% royalty.

Element Bars Beyond the Shark Tank

Element Bars has been a complete success! The business was featured in a follow-up segment on episode 401 in season 4.  Since Miller's first appearance in season 1, Element Bars  moved into its own production facility and has been churning out energy bars at a frenetic pace. Prior to the update segment, Element Bars shipped their 1 millionth product and shows no signs of slowing their sales pace. Element Bars is a true Shark Tank Success story!

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