Andrew Bentley hopes to find a fit for Father Figure, his “lifestyle brand for dads,” in Shark Tank episode 902. It seems while Bentley's wife was pregnant, he didn't find anything that spoke to him as a father-to-be. Since he took a leave from his job to care for his newborn son, he realized there wasn't a lot of love for dads from companies that catered to new parents.
Millennial dads are far more involved in childcare than preceding generations, yet Bentley quickly found out dads were pretty much ignored, so he started Father Figure. After working at Google for ten years, Bentley decided he wanted dads to get equal time when it came to clothing. He launched a Kickstarter to get his clothing brand off the ground.
The clothes are made in the USA. To date, there are three products: a denim shirt with soft moleskin sleeves and shoulders, a tee-shirt with an extra shoulder pad, and a muslin cotton bandana style burp rag. The clothes have baby's comfort and dad's coolness in mind. Bentley set the company up as a public benefit corporation and partners with Fathers Incorporated – a national “responsible fatherhood nonprofit” which educates and advocates about issues surrounding modern fatherhood.
Bentley is serious about fatherhood and his business, will a Shark share his passion?
Father Figure Company Information
Posts about Father Figure on Shark Tank Blog
Father Figure Shark Tank Recap
Andrew will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner and Sarah Blakely that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he'll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Father Figure will be available on Shark Tank Blog once this episode airs.
Father Figure Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Father Figure & Andrew Bentley as more details become available.