The Hoodie Pillow is a product sure to make Shark Tank history, not necessarily for the product, but for the entrepreneur presenting it to the Sharks. Rebecca Rescate, of CitiKitty fame, is the first entrepreneur to appear on Shark Tank a second time pitching a different product. Rescate made millions from CitiKitty since partnering with Kevin Harrington in episode 208 in season two. In episode 415, season 4, Rebecca introduces the Sharks and the world to her friends and partners, Chris and Dana Hindley, and their invention: the Hoodie Pillow. The Hoodie Pillow is billed as a personal “Cocoonification” accessory. It's a pillowcase that fits standard sized pillows, made from sweatshirt material, with a built-in hood. The Hoodie Pillow has an oversized hood with a drawstring which provides extra warmth on those chilly nights. The hood also blocks out light and sound when pulled up over the ears and eyes. There's even a little pocket for your iPod with a cable channel for ear buds!
The Hoodie Pillow Shark Tank Recap
Rebecca and Chris pitch The Hoodie Pillow to Mark Cuban, Barbara Corcoran, Robert Herjavec, Daymond John and Kevin O’Leary in episode 415 and ask for $90k for 15% of the business. After the pitch, Daymond demonstrates the product on a couch set up for the presentation. The Sharks find the product a bit comical at first, until Rebecca tells them about the 3,000 sales they made in the first 8 weeks in business. Kevin jumps in and offers $90k for a 33% with the caveat they all “cash out” at the same time. Chris counters with 25% for $100K, but good old Mr. Wonderful won't budge. Daymond offers $90K for a third of the company and employs a ten second clock for a decision. Barbara then offers $90K for 40% plus a ten cent royalty, but only if Daymond goes in with her.
Daymond wants an immediate answer and Chris counters with $90K for 30%. Barbara asks if they'll split the difference at 35%, but Rebecca stands firm on $90K for 20%. Robert soaks all this action up and offers $90K for 20%. He saw what Rebecca did with CitiKitty and he doesn't want to miss out on Hoodie Pillow. Chris accepts Robert's offer, and there are smiles all around!
The Hoodie Pillow Beyond the Shark Tank
The Monday following the the original air date, Rebecca and Chris report over 4,000 units sold. They project 8,000 units for the month! The deal with Robert wasn't finalized yet, but the parties were still “in talks.”