Sean Spencer and Ryan Glenn pitch Mirmir, their “high fashion” photo booth, in Shark Tank episode 825. Mirmir (short for “mirror mirror) gained notoriety as the Kardashian's favorite photo booth. Apparently, one of the booths is at every Kardashian party. With the help of the Kardashian's social following, Mirmir became an in-demand service with very little marketing effort.
Spencer and Glenn met in New York where they ran competing photo booth services. When they got to talking, they realized they shared many clients, so they decided to join forces. The booth itself really isn't a booth, it's more like a mobile fashion shoot. Mirmir takes the picture, runs it through its “secret software,” and prints copies on the spot. The result is what some call a “Saturday Night Live look,” referring to the filtered, muted colors of Saturday Night Live cast and guest photos at the beginning of each show.
The company is based in LA, but offers services in New York, San Francisco, Dallas, and Canada. The cost is a rather hefty $2,750 for four hours. For extra money, they'll make GIFs and let you share your photos directly on social media. While the business is humming along nicely in celebrity circles, they either want to offer a more mainstream product or get into other wealthy markets. A Shark could help with either option.
Will a Shark want to take pictures with Mirmir?
Mirmir Company Information
Posts about Mirmir on Shark Tank Blog
Mirmir Shark Tank Recap
Sean and Ryan will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Mirmir will be available on Shark Tank Blog once this episode airs.
Mirmir Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Mirmir & Sean Spencer and Ryan Glenn as more details become available.