Renata and Doug Storer hope to light up the Shark Tank when they pitch Night Runner 270 in episode 804. Night Runner 270 is a pair of light weight, water-resistant LED lights that clip on to shoes and illuminate the area 30 feet in front of a runner with a 270 degree swath of light. They simply state their product is like “headlights for your shoes.”
The pair began developing the product in 2013 and launched a successful Kickstarter campaign in early 2015 to fund their first round of production. The lights allow runners, walkers and bikers to see and be seen while moving around in the dark. Cars can easily see the lights and the user can avoid hazards like curbs and potholes. There's also a rear facing red light to enhance visibility to motorists.
The light weight lights are long-lasting LED bulbs that fasten to your shoelaces. No batteries required either: each unit has a simple USB charging port. Each pair costs $59.95. Reviews are mostly positive, though one Amazon review says “they won't stop a skunk from coming out from the woods after dark; trust me on this.”
The Storers likely need cash to fund future production and assistance with mass market retail. Will a Shark see the light and invest?
Night Runner 270 Shark Tank Recap
Renata and Doug will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Night Runner 270 will be available on Shark Tank Blog once this episode airs.
Night Runner 270 Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Night Runner 270 and Renata & Doug Storer as more details become available.