Renaldo Webb wants a Shark to partner with him on PetPlate, his freshly made dog food, in Shark Tank episode 807. Crunchbase says it's the “Blue Apron of dog food!” Renaldo used to work in a pet food factory as a supply chain consultant. He didn't like the ingredients he saw going into dog food and he thought he shouldn't feed his dog anything that wasn't fit for human consumption, so he started PetPlate in June, 2015.
Working from a commercial kitchen in Brooklyn, New York, Mr. Webb makes fresh dog food in small batches, then delivers it to consumers. Delivery is free in New York City. PetPlate serves up seven different dog meals, which are packaged according to your dog's weight. The varieties are: Turkey, Beef, or Lamb with Brown Rice; Turkey, Beef, or Lamb with vegetables; and Fish and Potatoes.
A one month supply costs anywhere from $150-$400, depending on the size of your dog. Renaldo likely needs a Shark's help getting into pet stores and growing his brand nationally. Will a Shark like this dog food?
PetPlate Shark Tank Recap
Renaldo will pitch the panel of five Sharks on the business and its prospects for growth. He'’ll need to convince Mark Cuban, Robert Herjavec, Kevin O’Leary, Lori Grenier, and Chris Sacca that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on PetPlate will be available on Shark Tank Blog once this episode airs.
PetPlate Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Renaldo Webb and PetPlate as more details become available.