Popup Play

Popup PlayAmelia Cosgrove and Bryan Thomas hope to build a relationship with one of the Sharks when they introduce Popup Play, their STEM-based children's playhouse company, in Shark Tank episode 815. The husband and wife team started the business in November, 2015 with the mission of bridging the gap between the virtual, digital world and the real world. With a successful Kickstarter campaign under their belt and investors lining up to work with them, they've come a long way in a short time.

The Popup Play experience starts with the PopUp Play Build Lab app. Kids pick a template of either a gingerbread house or a castle (more designs are coming soon) then design everything from windows, doors and decorations. The company then creates a playhouse from the child's design and ships it for $99. The play houses are durable, rigid fiberboard and snap together easily. Kids can color them and decorate them any way they want, plus they get to see a real-life representation of their design.

So far, they sold over 2000 play houses. Popup Play's target age is 3-9 years old and they claim the app and end product encourage analytical thinking. It's a STEM toy that fosters “an engagement with technology and engineering that will last a lifetime.” They likely need a Shark to help manage future growth and to attract licensing opportunities. Will a Shark play in this fort?

Popup Play Shark Tank Recap

Amelia and Bryan will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Chris Sacca that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Popup Play will be available on Shark Tank Blog once this episode airs.

Popup Play Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Popup Play & Amelia Cosgrove and Bryan Thomas as more details become available.

Posts About Popup Play on Shark Tank Blog

Pop Up Play – STEM-Based Play Houses for Kids

Popup Play Company Information

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