16-year-old coding wizard Trisha Prabhu pitches ReThink, her anti-cyberbullying software, in Shark Tank episode 801, the season 8 premier. ReThink is a computer software application and smartphone app that uses an algorithm that recognizes hurtful language and urges the author to literally re-think about sending the message. It works for social media and texting.
Prabhu got the idea for the patent-pending software in the fall of 2013 after she read a news article about an 11-year-old girl who committed suicide by jumping off a water tower. The girl was a cyberbullying victim. Trisha knew there were mechanisms in place on social media sites and in schools to combat cyberbullying after it occurred, but she wanted to prevent it from happening at all in the first place. She learned to code at a young age and by 2014, she developed the software.
A study showed when kids are alerted about bullying language before hitting the “send” button, they elected to NOT send the offensive message 93% of the time. The same study concluded ReThink users reduced “the overall willingness of the average adolescent to post an offensive message reduced from 71% to 4%.”
The software download for Apple and Android devices is free. There is also a “community edition” for schools and school districts – presumably at a price.
The high school student from Naperville, Illinois has many accolades to her name. She was a Google Science Fair Global Finalist in 2014, MIT (Massachusetts Institute of Technology) Aristotle Award winner, and 2016 Illinois High School Innovator Award by University of Illinois at Urbana-Champaign for ReThink. She was also honored as Global Teen Leader 2015 by We Are Family Foundation and won the “Global Anti-Bullying Hero” award from Auburn University, “Anti-Bullying Champion” award by the Princess Diana Awards, UK and Upstander Legacy Celebration award from Tyler Clementi Foundation. That's quite a set of accomplishments for a high school student!
Trisha likely wants a Shark to help her with her pending patent and with monetizing her software. Will a Shark Re-Think her proposition and invest?
ReThink Shark Tank Recap
Trisha will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on ReThink will be available on Shark Tank Blog once this episode airs.
ReThink Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on ReThink and Trisha Prabhu as more details become available.