Sean Wittenberg and Bryan Boches hope the Sharks like tuna when they pitch SafeCatch, their sustainable, low mercury canned tuna, in Shark Tank episode 808. The entrepreneurs are childhood friends who wanted healthy, safe seafood for their families. They started SafeCatch to bring their vision to life: “bring safe seafood to moms and kids.”
SafeCatch sources its tuna from fishermen who fish sustainable fisheries. They test every fish and only purchase tuna with low mercury content; their fish is ten times stricter than the FDA mercury action limit. There are no preservatives in their tuna – except salt in the “albacore with salt.” Instead of processing the fish prior to canning, they cook raw tuna steaks in the can after packing; this retains more nutrients and makes for better tasting tuna.
They started the company after Sean and his father tried marketing their testing services to fish processors. When they got a lot of rejection, Boches entered the picture and suggested they market their own brand directly. They figured if people were willing to pay more for healthy organic fruits and vegetables, why not market tuna the same way. After initially selling online only, they are now in Wegman's and a slew of small health centric grocery stores. They claim to have more retail chains in the pipeline.
Canned tuna is a $1.8 Billion per year market in the US, they hope to catch their fare share of that with SafeCatch. Sharks eat tuna in the wild, but will they bite in the Shark Tank?
SafeCatch Shark Tank Recap
Sean and Bryan will pitch the panel of Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Daymond John, Barbara Corcoran, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on SafeCatch will be available on Shark Tank Blog once this episode airs.
SafeCatch Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on SafeCatch, Sean Wittenberg and Bryan Boches as more details become available.