Sarah Blain brings a little Christmas magic to the Shark Tank when she pitches Sealed by Santa, her personalized “letters from Santa” business, in episode 812 – the 2016 “holiday special.” The big hook with this business is the letters get sent from a North Pole postmark! Even skeptical kids can't deny that authenticity!
The concept is simple: parents fill out an internet form with their child's name and some other personal details and Sealed by Santa does the rest. Each letter arrives in a fancy envelope, addressed to the child. The letter itself is on parchment paper with burnt edges and hand signed by Santa.
There are a dozen different letters you can send. There's also an “evidence kit” that includes Santa's hat, a Santa boot stencil with Magical Snow Powder so the child can see Santa's footprints around the tree, a Thank You note thanking the child for the cookies, one of Santa's big black buttons that “fell off his coat,” Santa's Sleigh License, Santa's Official Nice List Map, Santa's Glove that took off while eating Christmas cookies, and instructions on how to place the items around the house. You can also order ornaments, a “Santa key,” and reindeer food. Letters cost $10.95 and other products are all under $20.
Sarah likely wants a Shark to help bring her business to other holidays and expand on her product offerings. Will a Shark be one of Santa's helpers and invest?
Sealed by Santa Shark Tank Recap
Sarah will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on Sealed by Santa will be available on Shark Tank Blog once this episode airs.
Sealed by Santa Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Sealed by Santa and Sarah Blain as more details become available.