Sierra Madre Research

sierra madre researchRichard and Juli Rhett, husband and wife entrepreneurs and outdoor enthusiasts, pitch Sierra Madre Research in episode 903. The company makes high quality camping gear with an emphasis on camping hammocks and canopies. Richard is a Research Mechanical Engineer and self-professed “gear snob.” He got the idea for his product while “spreading the love of Christ” and helping poor, rural Hondurans with medical needs in 2009. He couldn't find a suitable hammock, so he invented one when he returned home in 2010. Richard made the first prototypes with a second-hand Sears sewing machine!

He named the company Sierra Madre Research (SMr) after the Sierra Madre mountain range which goes from Arizona all the way to Honduras. The mountains have varied terrain, climate and culture and Richard wanted his products to fit in every one of them. The company has a social mission, too. A portion of each sale goes towards drilling clean water wells in rural Central America and the products are manufactured in Nicaragua..

Richard and his wife Juli – a former Alaska-Yukon Tour Operator – share a love of the outdoors and want to see “every nook on the planet.” The couple brings the Nube Shelter –  the Sierra Madre Research flagship product – on every camping trip. Nube Shelters act like a tent that's suspended off the ground. Their Nube hammock shelter package includes a canopy, fly netting, gear storage area and hammock. Combo packages start at $349 and you can add an insulating sleeping bag for $249.

So far, the reviews from campers are positive. Sierra Madre Research likely wants help getting into large retail chains and with production. Will a Shark want to set up camp with this business

Sierra Madre Research Company Information

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Sierra Madre Research Shark Tank Recap

Richard and Juli will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Daymond John, Sir Richard Branson, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Sierra Madre Research will be available on Shark Tank Blog once this episode airs.

Sierra Madre Research Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Sierra Madre Research and Richard & Juli Rhett as more details become available.

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