Simple Habit

simple habitYunha Kim hopes she gets an investment for Simple Habit, her meditation app, in Shark Tank episode 903, the season nine premier. The app lets users unwind through meditation in a variety of settings. Instead of getting into a seated position with closed eyes, users choose from different meditation exercises based on their current setting or situation. There are numerous 5 minute meditation exercises for driving, flying on a plane, getting ready for a meeting and more.

Kim started the business after needing a way to de-stress after working at an internet startup. The former investment banker left that company in 2015 and turned to meditation to center herself. In 2016, she collaborated with a Harvard psychologist to create the app which launched that July. It targets busy young professionals who need a calming influence in their busy work life.

The app is free for the basic version, but the enhanced versions cost $49-$99 per year. So far, it has positive, 5 star reviews and is one Apple's “apps we love.” People from surgeons to parents to young professionals use it to decompress.

Will a Shark find this a mindful investment?

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Simple Habit Shark Tank Recap

Yunha will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Daymond John, Sir Richard Branson, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Simple Habit will be available on Shark Tank Blog once this episode airs.

Simple Habit Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Simple Habit and Yunha Kim as more details become available.

 

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