High school pals and educator mothers turned entrepreneurs Kelly Oriard and Callie Christensen pitch Slumberkins, their cuddly baby toys that “promote positive attachments,” in Shark Tank episode 907. Their brand is cuddly toys that each teach positive life skills while getting babies and toddlers ready for bed. The original inspiration came when the pair were sewing “lovey blankets” for their own kids.
The real skinny on Slumberkins is more than just cuddly toys. The whole brand is based around the concept that parent child interaction and sensory stimulation is tantamount to the healthy development of a young child. For instance, their SlumberSloth promotes relaxation and attachment at bedtime. The Bigfoot Slumberkins promotes positive self-esteem, and so on. Each toy comes with a downloadable Sleepytime Rhymes that promote the corresponding benefit of its accompanying toy. The rhymes are available for purchase as story books too.
Each Slumberkins character comes in several styles: plush, ultra-plush and others. They cost between $42-$44. A Slumberkin is made from “plush minky fabric, polyester embroidery thread, and stuffed with hypoallergenic polyester fiberfill” and contains no small pieces a baby can choke on. The women likely want a Shark to help them expand the brand and get into mass retail outlets.
Will a Shark sleep on this investment?
Slumberkins Company Information
Posts About Slumberkins on Shark Tank Blog
Slumberkins Shark Tank Recap
Kelly and Callie will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Daymond John, Kevin O'Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Slumberkins will be available on Shark Tank Blog once this episode airs.
Slumberkins Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Slumberkins & Kelly Oriard and Callie Christensen as more details become available.