Liz Martin hopes to tangle with a Shark and get a deal for TanglePets, her line of de-tangling hair brushes for kids. She created the product by gluing a stuffed animal to a hairbrush. With three thick-haired daughters, Liz viewed hair brushing as a tough chore. Combining a de-tangling brush with a plush toy lightened things up a bit in her household.
Liz has an unusual story. She needed funds to start the business, so she went on the $100,000 Pyramid in the spring of 2016 for seed money. As a tribute to the show that gave her a start in business, each brush comes with a pyramid-shaped tag! Once she had inventory, she needed money for trade shows, so she turned to Kickstarter. Unfortunately, her Kickstarter campaign was unsuccessful.
Tanglepets is a simple product. It's a hairbrush designed to brush hair without tangling. The hook is each brush is attached to a plush animal. There are five Tanglepets: a kitty, ladybug, lion, puppy, and turtle. Each one costs $12. While older girls may opt for a more traditional brush, younger girls seem to love them. Liz likely needs money for those trade shows and help with mass marketing. Will a Shark tangle with this business?
TanglePets Company Information
Posts About TanglePets on Shark Tank Blog
TanglePets Shark Tank Recap
Liz will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on TanglePets will be available on Shark Tank Blog once this episode airs.
TanglePets Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on TanglePets & Liz Martin as more details become available.