Ryan Kenny is on a mission to “fix the fake” when he pitches the Christmas Tree Hugger in episode 910, the 2017 “Shark Tank Holiday Special.” His product is a sleeve that looks like bark (or candy canes) and fits around the base of artificial Christmas trees. The bark makes the trees look more realistic and the candy canes make them look festive. Either way, fake trees look better with the Christmas Tree Hugger.
He got the idea for the product when his wife said she was sick of him complaining about the fuzzy green bottom of their artificial tree. He looked online for solutions and found none, so he set out to make his own. The art school graduate began measuring bases of fake trees in stores and experimenting with different materials and looks. Once he had a good prototype, he filed patents for his invention.
To get going quickly, he started a modest but successful IndieGoGo campaign that raised $2,344 just before Christmas in 2015. The campaign caught the attention of the folks at QVC, where he went on air to sell them during “Christmas in July” in the summer of 2016.
Each Christmas Tree Hugger is made out of wet suit material and folds to size any artificial tree on the market. It fastens with Velcro. They come in either dark bark or birch bark and both “colors” come with a candy cane pattern on the reversible side. One will set you back $17.95 and a two pack (one dark bark one birch) costs just $20.95. In the true spirit of Christmas, a portion of each sale goes to Christmas Tree Santas, a non profit group that supplies Christmas trees to families in need. Mr. Kenny likely wants a Shark to help him get into major retail outlets.
Will a Shark want to hug a tree?
The Christmas Tree Hugger Company Information
The Christmas Tree Hugger on Shark Tank Blog
The Christmas Tree Hugger Shark Tank Recap
Ryan will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on The Christmas Tree Hugger will be available on Shark Tank Blog once this episode airs.
The Christmas Tree Hugger Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Christmas Tree Hugger & Ryan Kenny as more details become available.