Sebastian Garcia and Raul Bernal pitch The Lapel Project, their men's fashion accessory that jazzes up and customizes the lapel on a suit, in Shark Tank episode 802. Garcia is a fashion industry veteran who co-owns Sartori Amici, a Miami-based, exclusive men's clothing store. His vision for overthrowing “Tuxedo Tyranny” was realized when he started the Lapel Project.
Essentially, the product is a stick-on piece of satin fabric that attaches to the lapel of a suit, transforming it into a tuxedo jacket. Garcia has a patent pending on the product. There are about a dozen “stock” lapels in their online store, and they offer a customized option that allows you to design your own. Each Lapel Project costs $50-$60.
The beauty of the product is it's an inexpensive way to get a tuxedo look, without buying or renting the tuxedo. Garcia wants to make it into “the next major accessory of our time, as impactful as the advent of the handkerchief.” He likely wants a Shark's help with funds for production. Will this business suit one of the Sharks?
The Lapel Project Tank Recap
Sebastian and Raul will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on The Lapel Project will be available on Shark Tank Blog once this episode airs.
The Lapel Project Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Lapel Project, Sebastian Garcia and Raul Bernal as more details become available.