Victory Coffees

victory coffeesFormer Navy Seal sniper Cade Courtley hopes to perk up the Sharks with Victory Coffees, his line of gourmet coffee delivered via a subscription model, in Shark Tank episode 813. Courtley served as a seal for nine years and often found the only “normalcy” while deployed in a cup of coffee. After he was discharged, he began a speaking career, launched a seal-branded gear business, and taught survival at www.sealsurvival.com. He was also the host of Spike TV's Surviving Disaster.

Cade started Victory Coffees in March, 2015, with a nostalgic, 1940's era branding strategy. His flavors – like Leatherneck, Sailor, Soldier, etc – have a Rosie the Riveter-like logo. The website is loaded with vintage military photos, too. His goal is hiring veterans as brand ambassadors to sell the coffee directly to consumers.

A monthly subscription costs “a buck a day,” but there are more expensive options for people who drink more coffee. All Victory Coffees are organically grown/fairly traded international blends of coffee. You can order whole bean, ground, or K cups.

Courtley likely wants a Shark to help fund business growth. Will a Shark drink this coffee?

Victory Coffees Shark Tank Recap

Cade will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Victory Coffees will be available on Shark Tank Blog once this episode airs.

Victory Coffees Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Victory Coffees and Cade Courtley as more details become available.

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