Wicked Good Cupcakes is a Cohasset, MA business started by mother/daughter team Tracey Noonan and Danielle Desroches. They’ll pitch the Sharks on their wicked good cupcakes in a jar in episode 422. Tracy and Danielle got started when they decided to take a baking class together – that’s where they created their first Wicked Good Cupcakes. The reaction from friends and family was so great, they started selling their wicked good treats and have become a Boston area favorite. The original bakery is in the quaint seaside town of Cohasset on Boston’s South Shore, but the Wicked Good gals recently partnered with a large commercial bakery to produce more treats and they’re opening a Fanuel Hall location in May, 2013. Whatever the outcome, Wicked Good Cupcakes is a sweet success!
Wicked Good Cupcakes Shark Tank Recap
Tracy and Danielle took baking classes together to bond and they ended up opening a retail bakery. Their business really took off when they decided to put their cupcakes in a jar to make them easier to ship. In addition to the sales from their bakery, they’ll sell $73K in Wicked Good Cupcakes via mail order. All totaled, they project $360K in sales for the year.
Robert isn’t a desert fan and he doesn’t buy into the mail order concept, he’s out. Daymond likes the product so much, he can’t partner with Tracy and Danielle because he’d eat all the inventory. Lori has concerns about the cupcakes’ shelf life, so she’s out. Mark isn’t a baked goods expert, so he’s out too.
That leaves Mr. Wonderful. He LOVES the cupcakes and he offers Tracy and Danielle $75K. He doesn’t want an equity stake, he wants royalties. He asks for $1 per cupcake sold until he recoups his investment, then $0.50 per cupcake in perpetuity. The ladies counter with 40 cents and eventually settle on 45 cents. It’s a sweet deal all around!
Wicked Good Cupcakes Tank Update
Wicked Good Cupcakes shot an update segment in June, 2013. Since appearing on the show and making a deal with Kevin O’Leary, they’ve secured a 15,000 square foot commercial baking facility, opened a shop in Fanuel Hall and a third shop in the South Shore Plaza Mall in Braintree, MA. Wicked Good Cupcakes has paid O’Leary all his money back and they’re on their way to over $2 million in annual sales; talk about sweet success!
Posts About Wicked Good Cupcakes on Shark Tank Blog
Wicked Good Cupcakes Update with VIDEO!