CozyBug Pillowcase entrepreneur Aly Lessor jumps in the Shark Tank with her line of pillowcase dress inspired fashion for girls. The business is very new, so new that they aren't indexed on the web yet and they don't even have a Facebook page! This mystery business was nowhere to be found online prior to Friday. I suspect that will change, deal or not!
CozyBug Pillowcase Dresses
Cozy Bug actually has pillowcase dress inspired dresses. Pillowcase dresses have been a crafters hobby for years. Cozy Bug takes the design idea a step further by allowing the dress to grow with the child. So far, the dresses are only available online, so sales are hard to determine. The company will most likely be looking for retail distribution and branding, something Daymond should be most qualified to help her with.
Pre Show Hype for CozyBug
The ABC press release has been SCREAMING about fireworks during this pitch for weeks, so maybe some of the other Sharks jump in too. It's funny that such a highly touted pitch features a company that is so hard to find. Usually, when a company receives such a big amount of hype on the ABC press releases, they shout about it everywhere!
Does Cozy Bug do a Deal?
I have a hunch Cozy Bug gets a deal. Maybe the PR machine wants to make a big splash on show night and have a launch right after the show. Keeping things mum can create more anticipation and make people want it more! My guess is if they have such hype, without otherwise letting the world know, is they are trying to create that anticipation and make a bigger entry out of the Shark Tank. I think either Daymond or Lori jumps on this- that's where the fireworks come from.
I am “IN!”