Litter Jewelry, Mackenzie Burdick & Rachael Mann
Litter has been on the Shark Tank before, but it was Kitty Litter, not Litter Jewelry! One of this week's entrepreneurs is the team of Mackenzie Burdick and Rachael Mann. The gals, who are sisters, make all kinds of jewelry out of reclaimed items from stuff they find at flea markets, salvage yards, hardware stores, and even right out in the streets. They have been in business since 2009, but they have been making Litter Jewelry for family and friends for longer than that.
Jewelry sales in the US topped $68 Billion in 2011, so there is a strong market in place. Their Litter Jewelry looks pretty cool to me (what do I know though- I'm a guy). I imagine the “green appeal” of their creations would appeal to a certain market too. With four daughters and a lovely wife, I decided to take a straw poll on Litter Jewelry. All the gals in my household gave the jewelry the thumbs up, although my wife thought some of the designs were a bit over the top (to be fair- she's not much of a jewelry hound). My “artsy crafty” daughter liked them the most. I probably took care of a good chunk of 2012's gift ideas for my girls by conducting this poll!
I would think Lori Greiner might have an interest in Litter Jewelry as she could probably sell it successfully on QVC. I think Barbara Corcoran is back this week though, so that could spell trouble for the Bay area sisters. I can't imagine any one of the guy sharks, with the possible exception of Daymond John, being interested.
The Litter Jewelry website is littered (pun intended) with photos of their jewelry creations, but there is something about it that tells me they didn't get a deal. The first thing is, they aren't “shouting at the top of their lungs” about their appearance on The Shark Tank, not even on their Facebook Page. The second thing is their site is a Yahoo site; I would tend to believe one of the first things a Shark would do if they invested would be to jazz up the website. My guess is, even though they have a unique and affordable product, they don't get a deal. They WILL sell a lot of jewelry though, no matter what happens.
Good Luck ladies.