Matt and Melissa Hammersley hope to book a deal with a Shark when they pitch Novel Effect, their voice interactive storytelling app. Novel Effect pairs music and sound effects with popular children's books through the smart phone app. As you read a book to your child, the wind might blow or a bird might whistle – whatever sound or music is appropriate for a story comes out as you read to your child.
The sounds are designed by professional sound effects people from video games, movies, and television. Sound effects trigger through voice recognition software in the app so a particular effect activates when a specific word is read aloud. Accompanying music sets the tone for stories. For instance, Madeline features a Parisian flared soundtrack while The Cat in the Hat has playful, goofy music as a backdrop.
The couple created the app when they had their first child. As they began reading to her, they wanted to bring books alive. They target educators and parents alike. Right now, there are a limited amount of titles – all classic children's books. The app is free, but it will likely cost something at some point. They probably want a Shark's help with monetization.
Will a Shark think this is a novel idea and invest?
Novel Effect Company Information
Posts about Novel Effect on Shark Tank Blog
Novel Effect Shark Tank Recap
Matt and Melissa will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner and Sarah Blakely that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Novel Effect will be available on Shark Tank Blog once this episode airs.
Novel Effect Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Novel Effect & Matt and Melissa Hammersley as more details become available.