Portable Pet Meals Looks For Shark Bite

Portable Pet Meals by Barkem's is the latest pet related business to take a swim in the Shark Tank. What exactly is a portable pet meal? According to the Barkem's website, portable pet meals are:  “a pre-packaged meal suited just for your pet. Contained in separate compartments inside a recyclable, single use container is: one serving of premium food, portioned to different sizes and species of pets, a bowl of vitamin enhanced pet water, and treat sealed separately for desert.” Each meal also comes with a waste bag to clean up after your dog.

The product is billed as a convenient way for pet owners on the go to bring along a complete meal for their dog while traveling. Thirty-nine percent of U.S. households own at least one dog, that's about 51,365,000 potential customers. I think that's a sizeable enough potential market, but the Sharks don't seem too keen on pet related products, at least lately. A portable pet meal is a good idea. I know when we bring our dog down to the beach, we have to pack a meal for her- water, dog food, and usually a snack. It would be convenient to have all that in one container; it's one less thing to have to bother with when bringing the dog along. We wouldn't use them for everyday meals, but I could foresee about a dozen weekends per year where we'd put a portable pet meal to use in our family.

Barkem's is owned by Blake St. Clair, who has a design company and is listed as the owner of the company. He applied for a trademark last July and has a patent pending on the portable pet meal as an innovation in the “animal foodstuffs” category. The July date coincides with the time the show was taped, so I am curious as to whether Mr. St. Clair applied for the trademark before or after taping.

Robert Herjavec is a Shark who owns a dog, so maybe he will be interested in Barkem's, but I don't see much evidence of a deal being struck out there. On the Barkem's website, there is no mechanism for ordering any of their portable pet meals. There is only a contact form for “sales inquires.” I would think if one of the Sharks believed in the portable pet meal concept, there would at least be a rudimentary shopping cart on the Barkem's website.

While I think Barkem's portable pet meals are a great idea, I just don't get the feeling the Sharks bite on this deal. The combination of poor acceptance of pet products in the past, the perceived limited appeal of the travel food concept, and the lack of an ordering mechanism on the website tells me the Sharks are “out” when it comes to Barkem's.

 

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.

Comments

  1. BarkEms has added a shopping cart now. I just ordered my dog 4 for a road trip this summer for the road.

  2. Karen Brightenburg says:

    I love this idea. I have two dogs that go to work with me daily. I am going to stock up on these. I don’t care if they are messy. I will use them outside. Hope to be able to purchase them soon.

  3. Susan Caputo says:

    I just saw your product on Shark Tank and I think it is a GREAT Idea for pet owners that travel or visit family and friends. I am sorry that they didn’t see the whole picture. I wish I had money because I would invest in this. I know how many people who has pets in this world and consider them family. Parents buy snack packs and so on for their children for school, lunch, snack, when traveling.. etc.. I wish you the best… GOOD LUCK..
    I know I could sell this product … just saying. Sincerely, Sue

  4. A company out of Phoenix called Buddy Meals markets an all in one portable pet meal that is much better.

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