Ryan Cowboy Ehmann knows adversity. He claims he went from living in a trailer, having $67,000 in debt and suffering chronic back pain to winning a Nationally Televised Rodeo, shredding his abs, and selling over $1 million worth of his weight loss program in about 2 years. It's quite a motivational story and he'll tell that story in episode 417 to the panel of Sharks.
Ryan Cowboy Ehmann Lose 12 Inches
Ryan Cowboy Ehmann is best known as the “Lose 12 Inches Guy.” He developed a product called Lose 12 Inches with 12 Workouts that shows people how to trim belly fat. Coupled with his Cowboy Fit Zone and Rodeo Abs courses, Ryan's mission in life is to help people get and stay fit. He has a variety of websites where he sells his programs.
While researching Ryan Cowboy Ehmann, I found him to be a very sincere and energetic guy. He expresses a lot of enthusiasm for his work and genuine concern for his clients and customers. He runs a Firm Body Boot Camp out of a gym in Loveland, CO where he teaches his Cowboy Fit Zone methods. When he gets excited, he'll holler out his signature tag-line “Wooo Hoooo … THATS WHAT I'M TALKING ABOUT!”
Like many weight loss courses and methodologies, Ehmann's programs are based on good nutrition and proper exercises for specific results. His “Cowboy Fit Zone” is merely a new way of describing exercise in the proper heart rate zone. With exercise and nutrition, there isn't much new under the sun. People who are successful in packaging exercise programs usually succeed with their personality and marketing prowess. Ryan Cowboy Ehmann has plenty of both, and the rock hard abs to advertise his program's effectiveness.
Will the Sharks Lose 12 Inches with Ryan Cowboy Ehmann?
The weight loss/fitness industry is a $60 BILLION business. That's a big number that the Sharks will surely be familiar with. While it is a lucrative market, Ryan Cowboy Ehmann will need to show the Sharks he's capable of grabbing his share. Over $1 million in sales out to pique their interest, and his big, raucous personality will demonstrate his passion and salesmanship.
The Sharks have invested in exercise and fitness products before. Daymond's famous hallway tear fest with Billy Blanks Jr in season three comes to mind, as does episode 420's update segment on Surfset Fitness. The Sharks have shown they aren't afraid to plunk down an investment on fitness companies.
The one problem Ehmann may encounter is a lack of focus. His web presence for his various products is somewhat disjointed. He's got half a dozen websites in various stages of construction. Many consumers might find the lack of a single, focused, branded site confusing. This pitch will come down to the numbers and Ehmann's credibility to the Sharks. I'm not sure they'll invest, but with over $1 million in sales, I'm “IN.” Regardless of the outcome, Shark Tank fans everywhere will be saying “Wooo Hoooo … THATS WHAT I'M TALKING ABOUT!”