Mama’s Milkbox Eaten Alive by the Sharks

Elena Petzold of Mama’s MilkBox is on a mission to support nursing moms, but she needs to first understand how her business works. As a breastfeeding apparel subscription service she is using a business model that requires buying inventory upfront. It’s painful to watch someone trying to use passion and enthusiasm to mask their ignorance […]

Mama’s Milk Box – Breast Feeding Style

Mama’s Milk Box creator Elena Petzold created the business she pitches on Shark Tank from another business. She had solid success with a company called Maternity Girl where she curated and sold fashionable maternity clothing at markets, trunk shows, and home parties. While doing so, she found an unmet demand for good-looking breast feeding clothing for […]

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