Barbara Corcoran Addressing the Audience at a TEDxNYIT (Source – Flickr)
Highlights
- Barbara Corcoran has showcased her mentorship skills since the first Shark Tank episode.
- The Shark investor’s advisory role is often seen through her Instagram posts for her 1.1 million followers as well.
- Barbara recently shared her key advice for aspiring entrepreneurs so that they can reach more people.
Barbara Corcoran has been a permanent Shark Tank investor ever since its first episode came on television. Through countless thrilling negotiations and competitive investments, the real estate queen has emerged as a prominent Shark. This can be perceived by her millions of followers on Instagram.
Although Barbara has presented herself as a smart Shark investor preferring quality over quantity, her will to help pitchers has further helped her gain fans. Continuing her mentorship skills through her social media, she recently shared an Instagram post for aspiring entrepreneurs.
Barbara Corcoran Advises Entrepreneurs To Diversify Their Content
Barbara’s 1.1 million Instagram followers demonstrate that the real estate queen aptly understands the world of social media and the internet. Over the years, the Shark investor has understood how to increase one’s reach in the online world. This is why Barbara stated, ‘Don’t put all of your eggs in one basket.’
To explain further, Barbara Corcoran listed out the following tips:
1. Choose Multiple Platforms
The first tip shared by Barbara in her post was that aspiring entrepreneurs should not limit themselves to one platform. This is because, according to the Shark Investor, audiences are spread across platforms, including online and offline. So, in today’s tech-driven world, going for multiple mediums works best.
Barbara’s advice was particularly meant for entrepreneurs who want to advertise their product/business. She stated, “Your audience is everywhere.”
2. Adapt To Algorithm Shifts
In continuation with the first point, Barbara Corcoran said “Algorithms are too unpredictable.” As the internet is often flooded with updates now and then, Barbara advised entrepreneurs to keep that in mind before posting content online. Without this, troubles may arise during and after uploading the content.
According to Barbara, “Being on multiple platforms keeps you safe if one platform’s algorithm shift.” So, if Instagram results in issues, entrepreneurs can use other social media platforms.
3. Maintain Consistency
The final piece of advice shared by the Shark investor was focused on the aspect of consistency. According to Barbara Corcoran, it is important for entrepreneurs to “show up with the same message across all channels.” She added that doing so helps to create a recognizable and trustworthy brand.
The real estate queen commented, “Consistency builds trust.” Otherwise, the business’s users would feel there are discrepancies within its messaging.
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Each of the tips shared by Barbara Corcoran emphasized the value of not only diversifying but also adapting to the online world. By going with more than one platform, keeping up with algorithm unpredictability, and following a consistent message, entrepreneurs can reach more and more people.
If aspiring entrepreneurs make correct use of these strategies, along with an increased reach, they can build the trust of audiences. In the end, as Barbara suggested, all of these would eventually enhance the potential of the startups in the competitive business world.
Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
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