David Strakunas started Beard Head because his face got cold. He wanted something other than a scarf or face mask to keep warm while snowboarding, so he decided to sew beards onto knitted ski caps. The first Beard Head beards were knitted wool; new incarnations include realistic โstubbleโ beards, too.
Strakunas started the business in his apartment, hand knitting each Beard Head himself. The concept caught on with the cold-faced public and he sold out of his first set of products in a month.ย That was in 2006, now he has Beard Heads in several THOUSAND stores world-wide and runs his business out of a warehouse in downtown LA.
With crazy characters like Vikings, Barbarians, Lumberjacks and Santa, plus team themed BeardHeads, thereโs something for anyone who wants to put a little wacky in their winter wardrobe. Strakunas, who has a background in the apparel industry, is probably looking to expand in to big box retail โ after all, heโs everywhere else!
My Take on Beard Head
As a Florida resident, I donโt have much use for a Beard Head โ maybe beard flip-flops would suffice. When I lived in the great frozen north and skied regularly, I would have LOVED one of the viking or barbarian Beard Heads. They look warm and they look fun. People with an off beat sense of humor will eat this up. I am IN.
Do the Sharks bite on Beard Head?
On the surface, it appears that Beard Head is a successful business looking for publicity. They already have great numbers, so why would they need (or want) a Shark? When you look a little closer, it looks like they could get a deal.
Beard Head has their proprietary viking and other character products, but this is a business ripe for a licensing deal. Their โTailgate Seriesโ mimics the colors of NFL teams. Licensing to the NFL is tough, but a Shark could help in a big way. There are also opportunities for movie character licensing. Imagine the ton of cash from licensing alone.
This is why I think they are going to do a deal. This product isnโt up Loriโs alley, or Barbaraโs. Mr. Wonderful wonโt bring value and Mark wonโt want to be in the Beard Head business. I think they do a deal with Robert.
Hereโs why: Their website has the same โlook and feelโ as the Tipsy Elves site, which is a quirky apparel company that Robert invested in. Robert also got involved with licensing Happy Feet โ yet another quirky apparel company. See the trend? I bet Robert leaves the Tank with a piece of Beard Head.









“Hand knit himself” ya right! More like a stolen idea, reproduced in China. Check out the Coco Perez article about this guy if you don’t believe me.