Like all great ideas, Ashi Jelinek came up with the idea for Kids Luv at a youth soccer game. She noticed parents watering down sugary juices to refresh their kids between quarters. That caused her to take a close look at the kinds of drinks she was giving her own kids. She didn’t like what […]

Krissy Pruske and Rachel Lincoln invented The Space Traveler to make traveling with kids easier. Picture a road trip with 2 (or 3 or 4…) kids in the back. Invariably, there will be bickering. This can be an aggravating time for parents who have to not only keep their eyes on the road, but also […]

When Bunim Laskin saw his neighbor’s new swimming pool at age 14, little did he know it would become a business. He asked the neighbor if he could use her pool. She agreed if he’d help with 25% of the maintenance costs. He agreed, and he was impressed that the neighbor made the same deal […]

The inspiration for Pair Eye Wear came from co-founder Nathan Kondamuri’s experiences wearing eye glasses as a child. He was a little scared by the prospect and bored by the styles offered at the time. Nathan and Pair co-founder Sophia Edelstein met while attending Stanford. Nathan was a mechanical engineering student and Sophia studied biology. […]

Francheska “Frankie” Yamsuan is The Coconut Girl. It’s hard to separate her from her brand because she is so immersed in the making and marketing of her product which goes by the same name. Coconut Girl is the name of her Paleo Ice Cream sandwiches. She started making them as a snack for herself, then […]

Lindsay McCormick first started making Bite Toothpaste Bits in her apartment for her own personal use. Lindsay is an environmentally conscious person who hated seeing the waste in her world travels as a TV producer. The thing that bothered her the most was toothpaste tubes. They’re plastic and not recyclable, plus most toothpastes contain some […]

Baby Quip is kind of an Uber or AirBnB for baby gear. Think of the last time you traveled with a baby and try to envision all the stuff you needed to tote along. A travel crib, car seat, stroller and more can make it seem like you’re going on a safari rather than a […]

Before creating Shake-It-Pup, AJ Crook and Brett Maiolfi were no strangers to the dog food business. In 2016, they launched Snap Wag, a successful craft dog food business. They make and sell high quality dog food in small batches. Shake It Pup morphed out of that business. Shake-It-Pup is a line of dog food seasonings […]

Max Kislevitz and Natalie Holloway, husband and wife yoga enthusiasts and instructors, created Bala Bangles to put a better aesthetic on wrist and ankle weights. Adding weight to your wrists and ankles while doing yoga (or any exercise) has advantages: you get a little bit more muscle workout. Wrist and ankle weights are nothing new […]

Fur Oil is the creation of life long friends Laura Schubert and Lillian Tung. Laura initially came up with the idea in 2014 while chatting with her sister about grooming pubic hair. She sensed a need in the marketplace and, after doing some research, convinced herself there was. After a lot of phone calls, she […]