AirTulip Shark Tank | Season 16
Kevin O’Leary reclines on the bed as AirTulip founder Arjen de Jong pitches his product. (Image Credit: @Shark Tank)
Air pollution is a major problem today. It leads to more and more asthma and allergy cases. The air has smoke, dust, pet dander, and allergens. AirTulip provides an innovative solution. It purifies the air around your bed, promoting a healthier sleeping environment.
Founded in 2020 by a Dutch aerospace engineer, Arjen de Jong, AirTulip leverages his expertise in aeronautics and fluid mechanics to deliver cleaner air to people and enhance sleep quality.
Will the sharks find his business pure enough to become partners?
About AirTulip
| Category | Details |
| Founder | Arjen de Jong |
| Product Type | Smart Air Purifying Headboard |
| Funding (Pre-Shark Tank) | $500,000 |
| Investment Asked | $400,000 |
| Equity Offered | 4% |
What Happened on the Shark Tank Episode?
Entrepreneur Arjen de Jong pitched his business, AirTulip, on Shark Tank. He presented a vivid display of how polluted the air is these days and how much it affects us. During his pitch, he demonstrated how the AirTulip Sleep headboard purifies the air around the sleeper, creating a clean air zone for the user.
Shark Kevin tried out the sample AirTulip. He lay on the bed and analyzed the experience. He said that the headboard is quiet, and he likes the experience.
The sharks questioned the product’s differentiation. They said that an air purifier would do the same thing, and you could also put one near your bed. The entrepreneur explained that the air purifier does not get rid of the dust particles; they still stay in the room.
The product sells for $3,000. The BOM (Bill of Materials) for 100 units costs about $1,000. Labor adds $500 to each unit. The total cost is $1,500 per unit. This results in a 50% profit margin. So far, only the crowdfunding campaign has generated sales. No other sales have occurred.
AirTulip plans to establish both a physical and digital market presence, initially targeting boutique hotels and clinics to introduce its product.
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What Makes AirTulip Unique?
AirTulip is a headboard for a bed that creates a bubble of air that is uncontaminated or purified. The air in this area has no allergens, no dust, just clean air. Some unique features of AirTulip are:
- It creates a controlled yet structured flow in layers.
- The headboard is whisper-quiet.
- It provides better sleep.
- It gets rid of asthma and allergy triggers.
Did AirTulip Get a Deal on Shark Tank?
After listening to the pitch and analyzing the market potential of the product, the sharks gave their opinions:
- Shark Mark felt that the business required way too much to yield a return, so he did not offer any deal.
- Robert said he does not see the path to market for AirTulip. He does not like the valuation either. Along with Barbara and Lori, Robert also declined to offer any deal.
- Kevin said the company is not worth more than 2 million dollars. He offered $400K for a 22.5% stake.
The entrepreneur did not like Kevin’s offer, so he returned without a deal. However, he is still positive about the future.
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What Happened to AirTulip After Shark Tank?
The Shark Tank Blog keeps track of the businesses that appear on Shark Tank. We provide updates and follow-ups about entrepreneurs, the company, and anything that happened after the show. AirTulip has seen a noticeable uptick in social media engagement since its Shark Tank appearance. It has witnessed increased mentions and shares from viewers.
Where Can You Buy It?
The AirTulip Sleep headboard is available for purchase on their official website, where promotional discounts are occasionally offered. For the latest updates, follow their social media channels.
Quick Summary
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- Dutch aerospace engineer Arjen de Jong started a scientific venture, AirTulip, to improve sleep through purified air.
- AirTulip is a headboard that clears out the air around the sleeper. It reduces exposure to asthma or allergy triggers.
- Though the entrepreneur fails to secure a deal on Shark Tank Season 16, he remains passionate and optimistic about the brand’s expansion in the future.
