Highlights
- Innovative Product: AngelLift anti-aging lifting strips are made of surgical-grade plastic and fit between the lips and gums.
- Entrepreneurial Journey: Kelly and Aaron Bruce, leveraging their background in dental devices, developed AngelLift into a non-invasive, at-home anti-aging solution.
- Market Success: In the first five months, AngelLift achieved $75,000 in sales, demonstrating strong market demand.
Overview
| Category | Details |
|---|---|
| Name | AngelLift |
| Founders | Kelly and Aaron Bruce |
| Industry | Anti-Aging Products |
| Product | Anti-aging lifting strips |
| Funding | $75,000 in sales |
| Investment Ask | $100,000 |
| Equity Offered | 25% |
| Valuation | $400,000 |
Kelly and Aaron Bruce want a lift for their prosthetic “anti-aging lifting strips,” called AngelLift, The current product evolved from a device that attaches to teeth and needs to be “installed” by a dentist. The current incarnation of AngelLift consists of a surgical grade, plastic strip that fits between the lips and gums. The strip “lifts away” smile lines and wrinkles around the mouth without any injections or surgery. Combined with their Fusione low Ph collagen fluid, AngelLift is a safe, natural way to get a “face lift” at a fraction of the cost of surgery – and without the risks.
The AngelLift system originated in 2003, but similar products existed in Europe for over 20 years. They tout clinical proof the product works and a Canadian study back in 2007 found 84% of people using the device saw “facial improvement.” Any way you slice it, anti-aging products are a multi-billion-dollar industry and AngelLift is poised to grab a share of that market, perhaps with the help of a Shark.
AngelLift Shark Tank Recap
Kelly and Aaron enter the Shark Tank seeking $100,000 for 25% of their business. They tell their story and deliver the pitch. Penelope does a before and after demonstration on her arm. It’s flabby and shaky at first, but after applying a dermastrip, it’s smooth and firm. Kevin wisecracks that Barbara has been doing the same thing with masking tape for years.
They’ve been in business five months and have $$75,000 in sales. A pack of five costs $19.95. The product is patented and they have other patented products too, but they are only pitching the dermastrips to the Sharks. (Their other products are Vermillion Strips for the lips and a variety of toning and cleansing cosmetics.
Mark is too confused by the other products; he’s out. Kevin says they aren’t making any money; he’s out. Robert thinks their pitch was confusing; he’s out. Lori makes an offer of $500,000 for 15% but the money is solely for funding QVC purchase orders. It’s also contingent on proof of $3 million in sales for their other products and proof of their patents. They accept.
AngelLift Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Lori never closed and they declined going on QVC. The couple earned $3 million in sales in the aftermath of the show. They also built out an Amazon store. Fast forward to August, 2023 and they’re still in business earning $5 million in annual revenue.
Posts About AngelLift on Shark Tank Blog
AngelLift Information
AngelLift Video:
I’m upset about the refund policy. The first thing the rep says on the chat is a mention of the 60 day satisfaction policy. The policy states the product must be returned UNUSED. How are we supposed to know if it works or not? oh.. it says if applicable. The rep said only the dermosome moisturize is eligible. This is from the site:
Return for Refunds (if applicable)
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund (if applicable). If you are approved, then your refund will be processed, and within five to seven business days a credit will be applied to your credit card or original method of payment. The maximum credit refunded will be the original invoice value of your purchase less the cost of shipping and handling.
If you haven’t received your refund, please check your bank account first to see if it has been posted. If not, then contact your credit card company as it may take some time before your refund is officially posted. There is often some processing time before a refund is posted. If you are still experiencing problems, please contact our customer support team at: support@angellift.com