Highlights
- Amanda and Steve Kuclo presented Bootyqueen Apparel, a line of women’s athletic wear designed for women with strong, healthy bodies.
- The line features leggings and workout pants that provide extra support and shape to the thighs and bum.
- They sought $250,000 for 20% equity and secured a deal with Daymond John for $250,000 for 33.3% equity.
Overview
| Category | Details |
|---|---|
| Name | Bootyqueen Apparel |
| Founders | Amanda and Steve Kuclo |
| Industry | Athletic Wear |
| Product | Women’s athletic wear focusing on leggings and workout pants |
| Funding | Self-funded |
| Investment Ask | $250,000 |
| Equity Offered | 20% |
| Valuation | $1,250,000 |
Amanda and Steve Kuclo have a booty call in the Shark Tank when they pitch their business, Bootyqueen Apparel, in episode 820. The Kuclos are well known in the bodybuilding world. Steve is an up and coming superstar in the competitive body building world. Amanda, TV Host, personal trainer, and model. Her Glutes are world famous and she’s known as the “Booty Queen” of the fitness industry.
The Kuclos married in 2015, then started Bootyqueen Apparel. It’s a line of women’s athletic wear that pays homage to bounteous booties. While they sell tee shirts, hoodies, shorts and more, the heart of the business is the leggings and work-out pants. These pants aren’t for skinny yoga gals, they are for women with big, healthy butts.
The leggings and crops feature moisture wicking material. They’re billed as a “high quality durable workout/fashion legging.” All the pants feature extra support to prevent muffin top and provide a nice shape to the thighs and bum. They cost between $83 and $90 on the company website.
The Kuclos are looking to go beyond the body building market to the mass market. They’re hoping a Shark can help. Will the Sharks answer this booty call?
Bootyqueen Apparel Shark Tank Recap
Steve and Amanda enter seeking $250,000 for 20% of their business. Amanda proudly announces that “butts are back.” This gets Daymond’s attention. They tell their story and introduce the Sharks to her products, then they hand out samples. Robert thought people worked out to get their booty smaller, but the Kuclos tell him that was in the 80’s and 90’s.
Amanda got the name of Booty Queen from her hashtag #BootyQueen she uses when posting on Instagram. She has over 700,000 Instagram followers! While the leggings shape the butt, there is nothing proprietary about them – it’s all about Amanda’s brand. Total sales as of the date they taped were $375,000 over 18 months. Each pair costs $33 and they sell for $85.
Kevin says he doesn’t have apparel in his portfolio for a reason: it’s a “brutally competitive” business; he’s out. Mark quickly follows for the same reason. Lori loved Amanda and the booty branding, but it wasn’t for her – she’s out. Robert says they aren’t in the apparel business, they’re in the Amanda business; it’s not for him, he’s out too.
Daymond asks what they want the money for. They say they want to hire someone and build up inventory. Then he offers $250,000 for 33.3% of the business. They counter with 25% and Daymond declines. They counter with 27.5% and Daymond says he wants to be an equal partner. After some silence, Steve says he’ll take the deal.
Bootyqueen Apparel Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Daymond did close. They added tops, yoga mats and fitness bands to their line. In 2019, they opened a retail store in Plano, TX. As of July, 2021, the company is still in business with estimated annual revenues of $3 million.
In a July, 2022 update, the website is dark and social media hasn’t been updated since July, 2021. The products are also “currently unavailable” on Amazon. It appears Steve and Amanda got divorced in the fall of 2021. Despite both Steve and Amanda’s LinkedIn profiles saying the business is still “open,” the dissolution of their marriage could be what’s behind the dissolution of the business. In a November, 2023 check in, the website is still gone. Both Steve and Amanda’s LinkedIn profiles indicate the business shut down in April, 2021. Both have moved on to other business ventures.
Posts About Bootyqueen Apparel on Shark Tank Blog
Booty Queen Amanda Kuclo Pitches in the Tank
Bootyqueen Apparel Company Information
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