Highlights
- Max Feber presented Bruw, a simple and elegant cold brewed coffee system using a double-sided mason jar lid with a filter.
- The Bruw filter allows for mess-free cold brewing by attaching two mason jars and flipping them to filter the coffee.
- He entered the show seeking $50,000 for 25% equity.
Overview
| Category | Details |
|---|---|
| Name | Bruw |
| Founder | Max Feber |
| Industry | Coffee and Beverage |
| Product | Cold filtered coffee system using mason jars |
| Funding | $10,000 raised on Kickstarter |
| Investment Ask | $50,000 |
| Equity Offered | 25% |
| Valuation | $200,000 |
High school student Max Feber pitches Bruw, his cold filtered coffee system, in Shark Tank episode 1008. Feber, like many others, is a fan of cold brewed coffee. Cold brew comes from soaking coffee in cold water for a day or so, then filtering it. Cold brew coffee tends to be less acidic than hot brew and many people find it smoother. Until Feber created Bruw, there was no simple way to do this without making a mess.
His solution is simple and elegant. It’s also patent-pending. The Bruw filter is a double-sided mason jar lid with a filter in the middle. Fill one jar with coffee and water, attach the lid, then screw an empty mason jar on top. When the coffee is ready, just flip it over and watch as gravity filters your coffee.
Max got his project off the ground in November of 2015 with a successful Kickstarter campaign that raised a little over $10,000. He used those funds to make the first batch of Bruw filters. Now, he sells on his website, Amazon and in IndieGoGo’s marketplace.
A Bruw filter lid costs just $19.99 – $34.99 if you want the mason jars included. Feber also sells several “cold brew” coffee blends, designed specifically for cold brewing. He likely wants a Shark’s help with production and distribution. Will a Shark brew up a deal for Bruw?
Company Information
Video
Posts about Bruw on Shark Tank Blog
Bruw Shark Tank Recap
Max enters the Shark Tank seeking $50,000 for 25% of his company. He tells his story and demonstrates his product. Next he hands out samples to the Sharks. The patent he applied for for the product was just granted. He wants some Shark cash to scale up production to get his costs down and increase his margins.
Did Shark Tank Invest In Bruw?
The Sharks are concerned he won’t have time for the business since he’s a full time college student. Deespite that, Daymond and Mark offer $50,000 for 30%. After some back and forth, he ultimately goes with Mark.
Bruw Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark did close. In April, 2020, the business was acquired for an undisclosed amount by Snarky Tea, a company Mr. Wonderful invested in during season 9.
More products from this episode! Check out other businesses that participated alongside Bruw.
