Highlights
- Sarah Apgar pitches FitFighter, seeking $250,000 for 15% equity, and closes a deal with Daniel Lubetzky for 25%.
- FitFighter’s fire hose-based training weights and app are used by FDNY and San Diego Fire Rescue Academy, expanding into the general public market.
- Following the Shark Tank appearance, FitFighter reached $900,000 in sales in three months, partnered with Dick’s Sporting Goods, and later rebranded to SloMo.
Overview:
| Category | Details |
|---|---|
| Name | FitFighter (Rebranded to SloMo) |
| Founder | Sarah Apgar |
| Industry | Fitness Equipment & Training |
| Product | Fire hose-based training weights and app for first responders and the public |
| Funding | Seeking $250,000 |
| Investment Ask | $250,000 |
| Equity Offered | 15% |
| Valuation | $1.67 million |
Sarah Apgar hopes to snag a Shark for FitFighter, her fire hose training weights that mimic firefighter training, in Shark Tank episode 1204. Apgar spent two years in the Army as a marketing and business development analyst for the Army Corps of Engineers. When she got out, she joined the volunteer fire department in Huntington, NY to get exposure to the camaraderie she missed in the army.
Fit Fighter is a series of free weights made from repurposed fire fighter hose and steel pellets. The weights, coupled with the training app, comprise a rigorous training regimen modeled after the training Sarah did as a firefighter. The FDNY Fire Training Academy and San Diego Fire Rescue Academy use her program and weights. Once she gained acceptance from the firefighting community, she decided to make her products and training available to the general public.
Prices for the actual FitFighter Steel Hoses vary from $65 to $205 depending on size and weight and number of weights in a set. Sarah is also certifying instructors and has a deal to distribute through Sorinex, a leading gym equipment manufacturer. A portion of every sale goes to the Stephen Siller Tunnel to Tower Foundation, which helps wounded veterans and first responders and their families. Sarah wants to grow both her training business and sell a lot of weights. Will a Shark see this as a good fit?
Company Information
Video
Posts about FitFighter on Shark Tank Blog
Fit Fighter – Fire Fighter Inspired Weights
FitFighter Shark Tank Recap
Sarah enters seeking $250,000 for 15% of her business. She explains how she wants to sell to military, firehouses and other first responders. She’s also developed an app that gives exercise routines. There’s a free version and a paid version with more exercises.
Did Shark Tank Invest In FitFighter?
While, the other Sharks opted out from investing due to her lack of focus, Guest Shark Daniel Lubetzsky made an offer at $250,000 for 25%. Sarah accepts.
The deal with Daniel did close and the company is listed on his website.
FitFighter Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The business gets an update segment in episode 1215 where we’ll see how the business has pivoted during the continuing pandemic.
In the update, Sarah says she did $250,000 in sales in the week following the initial air date. In three months, she did $900,000 in sales. As a response to the pandemic, she put together an online training platform. Daniel also helped get the product into Dick’s Sporting Goods resulting in $250,000 in purchase orders. Sarah also donated $10,000 to Tunnels to Towers and Daniel matched it. As of July, 2021, annual revenue is $900,000 – $1 million.
The company raised $2.5 million in seed round investments on June 6, 2022. Shortly thereafter, the company rebranded to SloMo (short for the School of Loaded Movement). In addition to offering the products formerly known as FitFighter, they offer curriculum and training for first responders, schools and individuals. Courses are delivered via streaming technology and require a subscription. Annual revenue at this time is a little over $1 million.
The Shark Tank Blog will follow up on FitFighter/SloMo & Sarah Apgar as more information becomes available.
See what else is new! View other businesses featured in this episode.
