Jane Foodie Shark Tank | Season 16
Jane Carroll pitches her business, Jane Foodie, on Shark Tank Season 16 (Image Credit: Shark Tank)
Isn’t it strange that today’s food is loaded with preservatives and chemicals? It’s like we’re not even eating real food. Jane the foodie comes on Shark Tank Season 16 to introduce her fresh food to the world. Since nature has so much to offer, we are always supposed to eat fresh.
Entrepreneur Jane Carroll got so frustrated going through the grocery aisles, finding out that most of the food on the shelves is loaded with additives. She thought to herself that we were feeding on just junk. That’s when she decided to create a company that serves fresh food.
Founder Jane Carroll has prior entrepreneurial experience, including operating businesses in Westchester and Rockland counties, which may contribute to her potential success with Jane Foodie.
Let’s find out what the sharks think. Will the sharks find her business well-cooked enough to invest in?
About Jane Foodie
| Category | Details |
| Founder | Jane Carroll |
| Product Type | Flash-Frozen Food |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $300K |
| Equity Offered | 15% |
What Happened on the Shark Tank Episode?
The entrepreneur behind the venture, Jane Foodie, presented a well-delivered pitch. She explained that Jane Foodie’s meals are prepared fresh and preserved using standard flash-freezing technology, which involves rapidly freezing cooked food at extremely low temperatures to preserve flavor and nutrients. She offered samples to the sharks. All the sharks tried her food items, and they all seemed to enjoy them. They gave her positive feedback.
Kevin pointed out that flash-freezing food is a 40-year-old technology. He said that it isn’t anything new. The entrepreneur replied, saying it could even be a hundred-year-old technology, but today, people rely on frozen food. She meant that other food products in the market are frozen but not flash-frozen.
The sharks asked Jane whether she had a café or what her background was. Jane told them her story of becoming the founder of a food company. She had another business in the past called Boxed in Blooms, shipping fresh flowers for sale. Everything was going great until one day, she had a heart attack.
After recovering from her heart attack, she was told to eat fresh. When she found out how heavily packed the food in the market was, even the frozen vegetables lost their vitamins and nutrients, she started a café. One thing led to another, and gradually, she launched Jane Foodie.
The soups cost approximately $2.13 to produce, with a manufacturer’s suggested retail price (MSRP) of $6.50. They are sold to distributors at around $3, allowing for a profit margin that supports business sustainability. The side dishes, for example, roasted parm cauliflower, cost $2.75 to prepare. The MSRP on that is $8.50.
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What Makes Jane Foodie Unique?
The food products by Jane Foodie are prepared by flash-freezing. The food is first cooked the proper way, then it is flash frozen. This means taking food directly from the oven into the freezer at negative 40 degrees and freezing it for 40 minutes. Her food is known for the following features:
- Jane has two cafés running as well. She includes them in the same business. She made $24,000 through the two cafés in 2023.
- The process used to prepare Jane Foodie keeps all the flavors, textures, and nutrients intact.
- They use real ingredients for authentic flavors.
- Jane Foodie uses nature’s preservative, the freezer, instead of artificial preservatives.
- They offer dishes like hot honey chicken, broccoli, sun-dried tomato pesto, and roasted purple potatoes.
Did Jane Foodie Get a Deal on Shark Tank?
The business has made over $1.1 million in lifetime sales. Jane Foodie is in many local stores but not in major grocery stores, and the sharks are a little concerned about that.
Jane Foodie also has a direct-to-customer sales channel. They sell through their official website. However, only 10% of the total sales come from the website. After listening to the pitch, sharks started offering deals:
- Kevin does not want to invest since Jane’s business is not quite “there” yet.
- Mark thinks that Jane’s business will bloom in the café model, but since she isn’t willing to do that, Mark does not want to invest.
- Barbara offers $300,000 for a 33% stake.
- Lori offers $300,000 for 28%.
After considering offers from Barbara Corcoran and Lori Greiner, Jane negotiated with Lori and secured a deal of $300,000 for a 25% equity stake in Jane Foodie.
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What Happened to Jane Foodie After Shark Tank?
The Shark Tank Blog keeps track of the businesses that appear on Shark Tank. We provide updates and follow-ups about entrepreneurs and the company and anything that happened after the show. Immediately following their appearance, the brand Jane Foodie experienced a significant surge in online activity, indicating increased consumer interest and engagement. Google Trends data reveals a dramatic increase in search volume. This indicates a wave of new interest from viewers eager to explore their unique culinary offerings.
Where Can You Buy It?
Try out fresh food that has its nutrients locked in at Jane Foodie. You can get it from their official website. They are also available in local stores, or you can visit their cafés.
Quick Summary
- Jane Carroll entered Shark Tank Season 16 with her business called Jane Foodie.
- Jane Foodie serves flash-frozen food. They are online and in stores, and they also have two cafés.
- The entrepreneur secured a deal with Shark Lori.
