Highlights
- Mariella Scott and Anita Sun Eisenburg pitch Lace Your Face, seeking $350,000 for 10% equity, and secure a deal with Lori Greiner for 15%.
- Lace Your Face, a line of patented lace-like skin care masks, has reached $1.3 million in lifetime sales, with $750,000 in the last year (2017).
- The product has been sold in Nordstrom, Barney’s, and on Amazon, with continued success after launching additional skincare products under the Dermovia brand.
Overview
| Category | Details |
|---|---|
| Name | Lace Your Face (Dermovia) |
| Founders | Mariella Scott and Anita Sun Eisenburg |
| Industry | Skincare |
| Product | Patented lace-like skin care masks for various skin conditions |
| Funding | Seeking $350,000 |
| Investment Ask | $350,000 |
| Equity Offered | 10% |
| Valuation | $3.5 million |
Mariella Scott and Anita Sun Eisenburg hope the Sharks lace ’em up and invest in Lace Your Face, their skin care masks, in Shark Tank episode 922. Eisenburg, a Medical Esthetician, and Scott, a serial “beautyprenuer,” got together in 2014 to form Dermovia, the company that makes and markets Lace Your Face.
Anita used cotton gauze to help heal burn plastic surgery patients’ skin after treatment. The gauze helped keep skin compressed while delivering nutrients and retaining moisture. It also helped draw out excess material out of pores. When they decided to start Lace your Face, they developed a lace-like absorbent stretch cotton gauze that did what her surgical treatments did while looking feminine and elegant.
The Dermovia line of Lace Your Face products includes 8 different masks for a variety of skin conditions. There’s an exfoliating mask, a hydrating mask, a pimple popper mask kit containing four different masks for weekly application, and other masks for a variety of skin conditions.
Each mask can be used twice. Simply put it on according to directions and leave it there for 15-20 minutes. Once done either save or throw away your mask and rub the remaining material into your skin. A set of four or five masks costs $55 and they’re available on Amazon. They likely want a Shark’s help getting more off-line distribution. Will a Shark want to wear this mask?
Company Information
Video
Posts about Lace Your Face on Shark Tank Blog
Lace Your Face Shark Tank Recap
Mariella and Anita Enter the Tank seeking $350,000 for 10% of their business. they give their patch and the Sharks chuckle because the masks look silly on the women. They give out samples and Robert pretends he’s a bank robber with his. It costs $15 to make a 4 pack that sells for $55. Lifetime sales are $1.3 million with $750,000 coming in last year (2017). They are Nordstrom’s, Barney’s and other department stores and Amazon. They have four patents: a design patent on the masks and three utility patents.
Did Shark Tank Invest In Lace Your Face?
Robert sees too many challenges and is the first Shark out of the deal. Mark says he doesn’t know enough about these kind of products; he’s out. Bethanny offers $350,000 for 30% contingent on getting the 4-pack down to $39.99. Daymond says he knows nothing about the health and beauty space; he’s out. Lori thinks people won’t buy it unless it becomes a bigger brand; she’s out.
They tell Bethanny they have a 1 million unit offer and counter with $350,000 for 15%. When Lori hears about the million unit order, she says she’ll do the 15% deal. They agree!
The deal with Lori closed.
Lace Your Face Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. In the immediate aftermath off their original air date, they completely sold out of everything both online and in retail outlets. In 2018 they introduced dry masks and their Skin Cycle brand of lotions, serums, cleansers and scrubs. They also changed the name of the business to Dermovia.
Mariella left the company in June, 2019 to become a National Account Manager at Blossom Beauty. Around this time, Anita bought Lori’s percentage of the business back. This is when the company launched their Skin Cycle line, which contain “naturally derived, science backed active ingredients proven to help resolve various skin issues.” They also introduced over 60 other products for acne control, lifting and firming, anti aging and more.
As of July, 2024, this company is doing $4 million in annual revenue.
More products from this episode! Check out other businesses that participated alongside Lace Your Face.
