Mad Mutz Shark Tank | Season 16
Mad Mutz presented their innovative mozzarella sticks to the Sharks. Did this cheesy creation secure an investment?
Entrepreneur Mike Hauke stepped into Shark Tank Season 16 with his business, Mad Mutz (Image Credit: @sharktankabc)
Tired of the same boring and generic mozzarella sticks? Mad Mutz offers an alternative to serve up bold flavors and buttery, melty goodness. The business was founded by two friends, Mike Hauke and Michael Burns. Entrepreneur Mike came to Shark Tank Season 16 to pitch the venture.
Mike Hauke is not a stranger to the business world and has previously founded several businesses, including Tony Boloney’s, which remains operational. With his experience in the field, he aims to make Mad Mutz the go-to name for fresh mozzarella sticks.
Would the sharks invest in the business, or would they find it too cheesy?
About Mad Mutz
| Category | Details |
| Founders | Mike Hauke and Michael Burns |
| Product Type | Mozzarella Sticks |
| Funding (Pre-Shark Tank) | Self-Funded |
| Investment Asked | $150,000 |
| Equity Offered | 5% |
What Happened on the Shark Tank Episode?
The entrepreneur explained that the wholesale and retail mozzarella stick game is a frozen wasteland. All the mozzarella sticks taste pretty much the same. They all use the same low-moisture, dry-aged, processed block mozzarella. According to him, Mad Mutz scientists have taken the game one step up. Their mozzarella sticks stand out from generic options, offering a superior taste.
The entrepreneur served samples to the sharks. They all liked the Mad Mutz mozzarella sticks. They had a creamy cheese filling inside. The Lucifer Mad Mutz mozzarella was too hot for the sharks.
Currently, Mad Mutz products are sold exclusively at Tony Boloney’s locations and through direct-to-consumer channels. They are in the process of making new deals for their business. For example, 7-Eleven reached out to them.
Mad Mutz sold $152,000 worth in 2023. They made a 52% profit. So far in 2024, they’ve sold $168,000. Each mozzarella stick costs $3.68 to make. They sell them for $5.50 to $6.00.
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What Makes Mad Mutz Unique?
Mad Mutz mozzarella sticks are very buttery; they melt in your mouth quickly. These sticks are very creamy and stretchy. Mad Mutz offers amazing flavors. They make truffle mozzarella sticks, unicorn mozzarella sticks, and black charcoal.
These flavors have premium ingredients like real black and white truffles and a panko truffle crust. Some come in different colors with glitter crust.
Did Mad Mutz Get a Deal on Shark Tank?
Daymond said he liked the product. However, his only concern was that the business doesn’t have any proof that it’s liked outside of the store. Therefore, he did not offer any deal either. The other sharks said:
- Kevin said the business is not at the stage where he would invest.
- Mark said the product was tasty, but the business didn’t feel like a fit for him.
- Barbara offered $150,000 for a 20% stake.
- Lori also offered $150,000 for a 20% stake.
The entrepreneur secured a deal with Shark Lori.
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What Happened to Mad Mutz After Shark Tank?
The Shark Tank Blog tracks the businesses that appear on Shark Tank. We provide updates and follow-ups about entrepreneurs and the company, as well as anything that happened after the show. The company saw a big jump in online buzz, with more people interacting on their social media. Google Trends shows that searches for Mad Mutz have significantly increased since the show.
Where Can You Buy It?
If you want to try some special mozzarella sticks, get them from the Mad Mutz official website. Check out their social media for more updates.
Quick Summary
- Mike Hauke pitched his business, Mad Mutz, on Shark Tank Season 16.
- The company serves gourmet mozzarella sticks in unique and exciting flavors, going beyond the standard frozen options with creamy fillings and premium ingredients.
- The entrepreneur secured a deal with Shark Lori Greiner, who offered $150,000 for a 20% stake.
