Highlights
- Nutr is a patent-pending nut milk machine that creates homemade plant-based milk in 20 minutes, offering a more sustainable alternative to store-bought dairy and nut milks.
- Despite $2.7 million in sales since 2021 and a projected $6 million for 2022, the couple left Shark Tank without a deal after seeking $500,000 for 5% equity.
- As of December 2023, Nutr has achieved $25 million in annual revenue and is available at Best Buy, Nordstrom, Macy’s, and Amazon.
Overview
| Category | Details |
|---|---|
| Name | Nutr |
| Founders | Alicia Long and Dane Turk |
| Industry | Kitchen Appliances, Sustainable Living |
| Product | Nut milk machine |
| Funding Sought | $500,000 |
| Investment Ask | $500,000 |
| Equity Offered | 5% |
| Valuation | $10 million |
Alicia Long and Dane Turk hope to milk a deal for Nutr, their machine that lets you make your own nut milk at home, in Shark Tank episode 1412. The husband and wife team are both graduates of Ohio State. Alicia worked at both Amazon, Google and other tech start-ups as a recruiter and Dane has over 15 years of experience in mechanical engineering in a variety of roles. Growing up in China, lactose intolerant Alicia enjoyed nut milks her mother made, but it was a messy process. When the couple were expecting a child, they started exploring how to live a more sustainable lifestyle. They realized the dairy industry uses a lot of water and puts over 83 metric tons of CO2 into the atmosphere yearly. Nut milk is far more sustainable and that’s how the seeds of the Nutr machine was born.
The patent pending machine is part blender, part electric hot pot. Users simply pour 1.5 cups of water, a little sugar and salt and 2-4 table spoons of your desired nuts and Nutr does the rest. It operates in a series of cycles that boils and grinds the milk. You can set it for room temperature, warm and hot depending on what you want. In 20 minutes or so, you’ll have your own home made nut milk at a fraction of the cost of store bought. The company intends to introduce vitamin & mineral powders to supplement the nut milks in the near future too.
The company raised over $241,046 on equity crowdfunding site WeFunder and they have over $2.7 million in sales since starting the business in 2021. They funded the Nutr 2.0 (a larger machine) with a successful IndieGoGo campaign that raised $66,598 in September, 2022. The machines was made available in Best Buy, Nordstrom, and Macys in 2023. The company seems to be growing fast and they’d love to have a Shark help them scale quickly.
Company Information
Video
Posts about Nutr on Shark Tank Blog
Nutr Shark Tank Recap
Alicia and Dane enter the Shark Tank and Alicia says she’s been making plant based milk at home for years. Dane says it’s better than store bought milks and Alicia says it’s due to the preservatives, gum fillers and processed sugars in them. They knew there was a better way to make plant based milk at home and that’s why they created Nutr. They explain how the machine works and say they are seeking $500,000 for 5% of their business.
As the Sharks examine their samples, Daniel comes onstage to try the machine. The Sharks taste the pre-made samples as Daniel makes his way to the Nutr machine. Daniel scoops some nuts into the machine and Daymond says “whoa, this is good.” Lori says the samples taste pure and clean. Daniel tastes the milk he just made and says with store brands you taste sugar but this tastes like pure cashews.
Dane says they make them for $42 and sell them for $169. 90% of their sales are through their website. The flavored blends they sell on a subscription basis for $45 biweekly and $75 monthly. 2021 sales were $793,000. So far in mid 2022, they’ve sold $2 million and they’re on track to sell $6 million this year. So far in 2022, they’ve spent $1.3 million on marketing. They have $500,000 of their money in the business.
Lori says there are always people who like another gadget to make their morning coffee experience better. She has a milk frother at home that she never uses and for that reason, Lori is out. They crowdfunded their inventory on Kickfurther and they have $1 million in debt. They also raised $250,000 from angel investors. Mark says he has an investment in NuMilk, so he’s out. Kevin says he doesn’t see a path to liquidity, he’s out. Daymond thinks the valuation is off, he’s out. Daniel says he wants them to make him an offer. Dane and Alicia ask Daniel if he’d do $500,000 for 7.5% plus 2% advisory shares.
Did Nutr Get a Deal on Shark Tank?
No, Nutr did not get a deal on Shark Tank. Daniel refused the deal made by Daymond and they leave with no deal.
Despite this, the company has continued to grow and achieve significant success post-Shark Tank. In February, 2023, their WeFunder campaign closed with $188,706 raised. As of March, 2023, it appears they hit their 2022 revenue goal of $6 million. As of December, 2023, revenue for the year will hit $25 million!
Nutr Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Shortly after airing, the company announced they are planting a tree for every machine sold. They planted over 35,000 trees in 2022.
The products are available at Best Buy, Nordstrom, Macy’s, and Amazon.
