O’Dang Hummus Shark Tank Update – Shark Tank Season 7
Jesse Wolfe pitched O’Dang Hummus on Shark Tank Season 7 and secured a deal that never closed. The company later expanded into major retailers before shutting down in 2020.
Jesse Wolfe, the creator of O’Dang Hummus, looked for a Shark to taste his wares and invest in his business. He appeared on Shark Tank Season 7 Episode 2, which aired on October 2, 2015.
Wolfe says he wants O’Dang Hummus to be “the rebels, the disruptive kids of hummus.” With flavors like Buffalo, Sweet and Spicy, and Dill Pickle Hummus, O’Dang is well on the way.
Wolfe, a business management and entrepreneurship major at UCF, started making his own Hummus 4 years ago after getting his wisdom teeth pulled. When he got sick of milkshakes, his girlfriend suggested he try it, and he liked it!
Jesse began whipping up his own flavors and found out that everyone LOVED it. A professor at the University of Central Florida persuaded him to join the Joust, UCF’s new venture competition, and O’Dang Hummus came in third place, netting Jesse $4000.
He wanted to sell at the Lake Eola Farmers’ Market in Orlando, but the waiting list was two years long. He eventually packed his hummus up and went straight to the woman in charge, convincing her to try it. After she had tasted it, she got him the following week.
Jesse Wolfe quickly became known as the ‘hummus king’ of Central Florida farmers’ markets. With a commercial kitchen and three employees, he introduced a line of O’Dang sauces, revamped the packaging, and landed a deal with Publix Supermarkets before appearing on Shark Tank.
Wolfe likely needs a Shark to help with increased production costs. Do the Sharks eat hummus?
About O’Dang Hummus
| Category | Details |
|---|---|
| Business Name | O’Dang Hummus |
| Founder | Jesse Wolfe |
| Industry | Food and Beverage |
| Product | Hummus with new and innovative flavors |
| Investment Asked | $50,000 for 10% equity |
| Deal Status | Deal secured with Lori and Robert |
| Deal Outcome | $50,000 for 20% equity |
O’Dang Hummus Shark Tank Pitch
Jesse stepped into the tank seeking $50,000 for 10% equity in his business. He said hummus has been around for 900 years, and it tastes like it!
He handed out samples, and the sharks loved them: Mark Cuban said, “That black bean hummus is the sh*t!” Jesse noted that O’Dang is breaking down the ethnic barrier that exists in the hummus world, and he mentioned Sabra, which has the lion’s share of the market.
Next, he introduced his bottled hummus dressing, which has no dairy, no corn syrup, and is 100% organic and gluten-free. At the time of his Shark Tank pitch, Jesse projected $1.3 million in potential sales if Publix finalized the distribution deal.
By that time, he had “accidentally” sold $70K worth of O’Dang, and he’d be running 40% margins at Publix. He actually had his Facebook fans crash Publix’s website—the first time that’s happened.
Did O’Dang Hummus Get a Deal on Shark Tank?
Barbara Corcoran saw enthusiasm, but she thinks he underestimates himself—he’s too naive—and she was out.
Robert Herjavec doesn’t have a food product in his Shark Tank portfolio and said he’s irritated by Kevin and Barbara’s food business successes; he offered $50K for 15% equity.
Kevin offered $50K for 20%. Jesse asked if Lori would go in with Robert; she would do it for $50K for 25% equity. Jesse countered with $50K for 20% equity. Lori and Robert agree.
Mark said he was still in, but Jesse said, “DONE,” and he made the deal with Lori and Robert.
O’Dang Hummus Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Lori and Robert never closed.
In 2018, Jesse signed a deal to be in 2000 Walmart locations, and the relationship continued. They changed the name of the business to O’Dang Foods and launched their bottled dressing line in major retail stores like Walmart.
O’Dang Foods eventually wound down operations in January 2020 after several successful years in major retail chains, including Walmart and Publix.
After the company closed, the founder, Jesse Wolfe, runs Wolfepack Ventures, a CPG food and beverage consulting and investment firm that supports emerging food and beverage startups. He also mentors young entrepreneurs at the University of Central Florida.
Posts About O’Dang Hummus on Shark Tank Blog
Check out more details on O’Dang Hummus.
Where Can You Buy O’Dang Foods Products?
O’Dang products were once sold at Publix, Walmart, and other major retailers. Currently, they are no longer in production. Their official website is also down, but you may check out their Facebook page, which has past updates.
Quick Summary
- Jesse Wolfe brought bold, fun hummus flavors like Buffalo and Dill Pickle to Shark Tank Season 7, seeking $50K for 10% equity.
- Lori Greiner and Robert Herjavec teamed up for a deal at $50K for 20% equity, though it never closed after the show.
- O’Dang Foods later hit shelves in Walmart and Publix before shutting down in 2020. Wolfe now runs Wolfepack Ventures, mentoring young food entrepreneurs.
Check out other Shark Tank Season 7 Episodes.
Curious to know about other businesses that appeared on Shark Tank Season 7 Episode 2? Check out their business updates!
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