Highlights
- Dan Killian pitches Pricetitution, an adult party game, on Shark Tank
- Sharks make various offers, with Dan accepting a joint offer from Rohan and Lori for $100,000 for 40% equity
- Post-show, sales increase 5000%, and the game remains popular on Amazon and the company website
Overview
| Category | Details |
|---|---|
| Name | Pricetitution |
| Founders | Dan Killian |
| Industry | Adult Party Games |
| Product | “Get to know you” party game based on guessing prices for absurd tasks |
| Funding | Kickstarter campaign raised $23,500 |
| Investment Ask | $100,000 |
| Equity Offered | 20% |
| Valuation | $500,000 |
Dan Killian hopes the Sharks give him the right price for Pricetitution, his adult parlor game, in Shark Tank episode 1017. The game is based on the idea that “everyone has their price.” It came about from conversations with his friends. Inevitably, the question “how much money would it take for you to (fill in the blank)?” The game is to guess how much money it would take your friends to do absurd things. With questions like “how much would it cost for you to drink my pee,” it gets hilarious quickly.
Designed as an adult “get to know you” party game, it takes the kinds of things you already talk about and puts them in a game format. To play, a player (the Pricetitute) draws a price tag from the deck. The other players have a minute to question the Pricetitute to get an idea of their answer. Next, everyone writes down the lowest possible dollar value for what the player would do the task for. Then, everyone shares their prices and the one closest to the player’s price gets a point. The first to four points wins the game.
Dan got the business going back in December, 2017, with a successful Kickstarter campaign that raised $23,500. A game, which comes with 125 price tag cards, costs $21.99 and is available on Amazon. A company called Panda Manufacturing, a leading game manufacturer, manufactures the game for him. Dan likely wants a Shark to help him get distribution into toy and game retailers and for marketing. The question is, “how much is a Shark willing to pay?”
Pricetitution Company Information
Video
Posts About Pricetitution on Shark Tank Blog
Price-titution – Because Everyone has a Price
Pricetitution Shark Tank Recap
Dan enters seeking $100,000 for 20% of his business. He demonstrates the game for the Sharks and hands out samples. In just two months of selling, he’s managed to bring in $40,000. What really impresses the Sharks are the potential deals he has on the table. He has several licensing opportunities on the table, one from Panda. Dan has declined the offers so far because he wants what’s best in the long term and he’s looking for the right strategic partner.
The Sharks like the concept and Dan’s branding and the offers start coming. Kevin is first with a Sharky offer of $100,000 for 50%. Rohan likes the branding job Dan’s done and offers $100,000 for 40%. Lori follows Rohan with an identical offer. Barbara likes the concept, but wants to let people make up their own answers and categories. Still, she offers $100,000 for 50%.
At this point, Rohan and Lori team up to offer $100,000 for 40%. Dan likes the idea of two Sharks on board and accepts.
Pricetitution Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Lori and Rohan closed. Sales increased 5000% after the show’s initial air date and sees continued spikes after re-runs. The game is available on Amazon and the company website. While there is no information on potential licensing deals, you can bet Lori and Rohan are helping Dan aggressively pursue a good deal on that front. As of April, 2024, there is no licensing deal in place and the game continues to be a hit.
