Everyone deserves a sound sleep after the daily hustle and bustle. However, for some people, it can be a distant dream as they are “mouth breathers.” The products available in the market are not always that helpful and are more of a gimmick. A lot of people struggle with snoring—or their partner’s snoring! Somnifix pitches on Shark Tank as the ultimate solution to the problem.
Nicholas Machalak wants the Sharks to wake up and invest in Somnifix, his mouth strips that reduce snoring, in Shark Tank episode 1019. Somnifix was created by Nicholas’ father, Andre – a Doctor and “champion snorer.” He patented his solution and wants his son to find a Shark to help quell the noise of the millions of snorers everywhere.
Nicholas likely wants a Shark to help with distribution and with cash for inventory. Will a Shark like this company or think it’s a snooze?
About Somnifix
| Category | Details |
| Founder (Plural if multiple) | Nicholas Machalak |
| Product Type | Mouth strips to reduce snoring and improve sleep quality |
| Funding (Pre-Shark Tank) | Self-Funded |
| Investment Asked | $500,000 |
| Equity Offered | 10% |
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What Happened on the Shark Tank Episode?
Nicholas enters seeking $500,000 for 10% of his business. He tells his story and hands out samples. Nicholas tells how his father invented the mouth tape when he was diagnosed with sleep apnea. Since then, the family invested $1.4 million in developing the product and conducting a series of clinical studies at Harvard. They also hold 9 patents in over 70 countries.
During the pitch, the entrepreneur asks Shark Daymond to come up on the bed-setup and pretend to be snoring. Daymond, being the sport that he is, gives the best snore, and the room lights up with laughter!
The product is sleep strips that tape your mouth closed while you sleep, redirecting airflow through the nose. This reduces mouth snores and dry mouth and improves sleep quality. It works alongside CPAP machines and nasal pillows, too. Closing the mouth during sleep causes the tongue to naturally rest on the roof of the mouth, which keeps nasal passages open. Without a Somnifix, the jaw can drop while sleeping, causing the tongue to cover your airway, which results in snoring.
A box of single-use, recyclable strips will set you back eighteen bucks. They’re available on Amazon and the company website. Not everyone can use them, though. If you have nasal breathing difficulties, are obese, have chapped lips, have low blood pressure, have a cold, have sleep apnea, or you’ve been drinking, you should not use Somnifix. Reviews on Amazon are mostly positive, and people are relieved by this product.
Despite all the money they poured into the business, they only have $350,000 in sales in 9 months in business. The Sharks like the margins – just under 50% – and they like Nicholas, but they fear how the market might react to the product.
Find more interesting posts about different businesses that appeared on Shark Tank on the Shark Tank Blog. Also, read the article Somni Fix Mouth Tape Curbs Snoring for additional information about the company Somnifix.
What Makes Somnifix Unique?
Somnifix is an adhesive strip that you can stick over your lips and keep your mouth closed throughout the night. Shark Tank has featured a few more products that help in getting better sleep. For example, the Simple Habit Meditation App improves sleep through guided meditation. This business was pitched in Shark Tank Season 9. Another company that appeared on Shark Tank with a sleep-inducing product was Marz Sprays. Their product helps regulate sleep with a spray containing melatonin, valerian root, and other beneficial substances.
All these products help improve sleep in one way or another. Somnifix helps you have better sleep by reducing snoring. The product is a strip that you stick over your mouth before you go to bed.
- The strips have a hypoallergenic adhesive that gently keeps your mouth closed, ensuring you breathe only through your nose.
- For safety, it does have a small vent that allows some breathing through the mouth in emergency times.
- The adhesives are gentle enough to not irritate even the most sensitive skin.
- Each strip can only be used once, helping maintain hygiene.
- To maximize the benefits of CPAP treatment, individuals can use SomniFix strips to stop air from escaping through the mouth.
Did Somnifix Get a Deal on Shark Tank?
Differing views emerged among the Sharks regarding Somnifix’s potential. While some praised the product’s foundation, others questioned its financial strategy.
Cuban is impressed that Michalak had actually invested properly in patents. He says most startups just try to cut corners.
Barbara Corcoran thinks the entrepreneur had overspent on the business, and that worries her about his money management skills. With that, she decides not to invest.
For Daymond John, the business does not align with his personal interests, and he decides not to invest either. Shark Lori and Shark Kevin also refrain from making any deals as the product or the business doesn’t fit well with their portfolios.
Mark is the only interested Shark since he thinks it could help with athletic performance, but he believes the business needs a major marketing makeover. He offers $500,000 for 20% of the company.
Nicholas accepts Mark’s offer, and they make a deal.
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What Happened to Somnifix After Shark Tank?
The Shark Tank Blog keeps track of the businesses that appear on Shark Tank. We provide updates and follow-ups about entrepreneurs and the company, as well as anything that happened after the show. As of the rebroadcast in July 2019, Mark doesn’t list Somnifix as one of his Shark Tank businesses on his website. The company now ships products to the USA, Canada, and Europe, and they have a robust presence on Amazon. The deal could still close, but it hasn’t yet.
As it turns out, the deal with Mark did not close. As of September 2022, the company is still in business. The products are now available at CVS, Wal-Mart, and Amazon. Annual revenue is $3 million.
As of late 2024, SomniFix continues to expand its retail presence and has seen consistent growth in online sales, though precise revenue figures for this year are not yet publicly available.
Where Can You Buy It?
Improve your sleep quality with SomniFix’s mouth strips, available on their official website. No more restless nights for you; find the simple sleep solution for better nights by ordering SomniFix from Amazon.
For more information about the company and their sleep-enhancing product, visit their website. Stay updated on their latest sleep tips and product updates by following them on social media.
Quick Summary
- Nicholas Machalak pitched Somnifix, asking for $500,000 for 10% equity.
- Somnifix offers mouth strips that reduce snoring by promoting nasal breathing during sleep.
- Sales reached $350,000 in nine months, with the potential to expand through improved marketing and distribution.
See what else is new! View other businesses featured in this episode.
