Highlights
- Tony Fayne and Josh Kaplan seek $400,000 for 15% equity in Sunscreen Mist, a patented sunscreen misting station that provides convenient sun protection at outdoor venues.
- Despite demonstrating the misting booths, the Sharks question the high cost and practicality of the stations, and no deal is made.
- Post-Shark Tank, Sunscreen Mist expands globally with machines in multiple continents, achieving $2 million in annual revenue by 2021.
Overview
| Category | Details |
|---|---|
| Name | Sunscreen Mist |
| Founders | Tony Fayne, Josh Kaplan |
| Industry | Sunscreen & Skin Protection |
| Product | Sunscreen misting stations and self-application sunscreen stations |
| Funding Sought | $400,000 |
| Investment Ask | $400,000 |
| Equity Offered | 15% |
| Valuation | $2.67 million |
Tony Fayne and Josh Kaplan seek an investment for Sunscreen Mist, their sunscreen misting stations, in Shark Tank episode 625. Sunscreen Mist is a bulk sunscreen dispenser that blasts your entire body – similar to the water misting stations you see at amusement parks; they also have smaller stations with nozzles that allow users to mist themselves or another person.
The pair founded Sunscreen Mist in 2007 because they knew only 30% of people apply sunscreen before spending time in the sun, whether it’s at work, the beach, the golf course, or any other outdoor venue. Sunburn, resulting from lack of proper protection, can hurt and even lead to skin cancer. They knew people needed protection so they created a convenient way of applying sunscreen at the point of need.
Each Sunscreen Mist station comes with choices; you can apply 15 or 30 SPF sunscreen, bug repellent with 30 SPF protection, a tan enhancer, or even aloe gel. They sell Sunscreen Mist stations to amusement parks, beach resorts, cruise ships, golf courses, construction sites, and even provide them for festivals and other events and more. They claim they have global distribution on their patented stations.
The Sunscreen Mist stations come in three varieties: a fully automated mister that applies the product automatically, a dual user applied station, or a single user applied station. Fayne and Kaplan are likely seeking cash to expand production and for marketing purposes.
Will a Shark invest in Sunscreen Mist without getting burned?
Sunscreen Mist Shark Tank Recap
Tony and Josh enter seeking $400,000 for 15% of the company. They explain the product and a model goes into the booth to demonstrate the misting booth. A father and daughter model the self application station.
Mr. Wonderful asks if they’ve solved a problem that doesn’t exist. The Sharks question whether the booths offer full coverage. They say each application costs $1-$5. They wholesale machines for $6990 and retail them for $17,000. The booth costs $31,000 and the Sharks balk at the price.
They have an owner in NY who transports booths to events. Other customers are large commercial companies like MGM Grand in Las Vegas, but they pulled the machine out. Mr. Wonderful thinks they should license with vending companies that can place large amounts of machines in venues.
Barbara thinks the business is too complicated, she’s out. Robert quickly follows. Mark says they exaggerate everything, he’s out. Lori wants to know how they get sales and thinks it’s about convenience; they don’t have enough proof of concept, she’s out. Mr. Wonderful tries to ask a question, but they interrupt, so he goes out.
RESULT: NO DEAL
Sunscreen Mist Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Since appearing, they added cooling aloe, tan accelerator and bug spray to their machines. As of August, 2021, they have 18 machines deployed in North America, 1 in South America, 2 in Africa, 1 in the Middle East, 1 in Rome, 1 in Spain, 1 in Germany, 1 in Norway, 2 in Asia and 1 in Australia. They also deploy mobile units for concerts, festivals and other outdoor events. Annual revenue is $2 million.
Posts About Sunscreen Mist on Shark Tank Blog
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