Lindsay Barto and Chris Healy pitch The Longhairs, their online community for men with long hair, in Shark Tank episode 908. Started in 2014 by the two business partners who also run a digital marketing agency, they set out to create an online space to “advocate, educate, and celebrate men with ‘epic flows’ (and also to sell hair ties).” The two long-haired men were sick of shopping in the women’s hair care section of stores, so they curated and created products for men.
The two men are kind of evangelists for men with long hair. On their website, they go by the nicknames El Rubio (the blonde) and El Moreno (the brunette). They stress to their followers that they want to advocate, educate and celebrate men with long hair. As they also say, long hair is “bad ass.”
Their products are hair serum – to condition and moisturize long hair; hair ties with manly designs like camouflage, shotgun shells, surfboards, martini glasses, lightning bolts (not your little sister’s hair ties); and head wraps – to “contain the mane.” They also sell hats and tee shirts. So far, they have a decent sized, albeit niche, following of around 25,000 subscribers. They likely want a Shark to help them gain access to broader markets.
Will a Shark want to be a “mane” investor in this business?
The Longhairs Company Information
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Posts About The Longhairs on Shark Tank Blog
The Long Hairs – Hair Products for Men with Epic Flows
The Longhairs Shark Tank Recap
Lindsay and Chris enter the Tank seeking $95,000 for 10% of their business. They tell their story and give their pitch then ask the Sharks to look at the samples they placed on their tables. Inside are hair ties and a bottlee of their serum. Getting to the numbers – sales in 2016 were $25,000 and $85,000 to date in 2017. One unit costs $1.60 to make and sells for $12. They sell on their website and Amazon. As former owners of a digital agency, they know how to market online.
Kevin offers $95,000 for 10% plus a $2 per unit royalty until he recoups $200,000. Lori thinks aloud about different patterns for a hot minute, then goes out. Daymond is next. Mark offers $100,000 for 25%. The guys counter with 15%. Mark says he’ll go to 20% and they do the deal.
The Longhairs Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark closed. They no longer sell on Amazon due to the large amount of knock-off products on the platform. While utilizing their digital marketing and social media skills to have an engaged “tribe” of Longhairs that continues to spend. The company hit $1 million in lifetime sales in 2020. As of January, 2023, the company is still in business and does $500,000-$600,000 in annual revenue.
Sometime in 2021, the company introduced a line of hair care items for men with long hair. It’s called Apex-Level Hair Care and they say it’s “made for guys with long hair…but preferred by women over the leading salon brand.” The line includes shampoo and conditioner, dry shampoo, leave in conditioner and sea salt spray.
In March, 2023, to help continue their support for the charity Children With Hair Loss, the guys organized The Great Cut. For years, The Longhairs has been donating 1% of profits to the organization that provides free wigs for kids who suffer from hair loss due to alopecia and other ailments. In 2019, they participated in a similar event which set the record at 339 pounds of hair collected. Unfortunately, the effort fell just short of the record, but a lot of hair was collected nonetheless. As of August, 2024, lifetime sales are over $3 million.
