Tree T Pee Shark Tank Update – Shark Tank Season 5
Johnny Georges pitched Tree T Pee, a heartfelt passion and a water-saving innovation for farmers, on Shark Tank. It now protects trees worldwide and brings in millions in revenue.
Johnny Georges of Arcadia, Florida, founded Tree T Pee and appeared on Shark Tank Season 5 Episode 7 to help grow his business. The Tree T Pee was invented in 1986 by Johnny’s father, Rick Georges, and its primary benefit was helping growers in the citrus states reduce water consumption.
The product became especially popular among citrus growers in Florida and other drought-prone agricultural regions because of its water conservation and frost protection benefits.
He entered the Shark Tank with a mission to save water, protect crops, and honor his father’s legacy. What started as a humble pitch turned into one of the most emotional moments in Shark Tank’s history and eventually became a business success story that continues today.
The Tree T Pee was made from recycled plastic, making it environmentally friendly while protecting young trees from frost and conserving water. In warm southern climates, it reduced water consumption from 25,000 gallons per tree per year to just 800 gallons. Would the Sharks love this idea?
About Tree T Pee
| Category | Details |
|---|---|
| Business Name | Tree T Pee |
| Founder | Johnny Georges |
| Industry | Agriculture |
| Product | Water-saving and frost protection device for trees |
| Investment Asked | $150,000 for 20% equity |
| Deal Status | Deal secured with John Paul DeJoria |
| Deal Outcome | $150,000 for 20% equity |
| Valuation | $750,000 |
Invented by Johnny’s late father, Rick Georges, Tree T Pee was a water-saving and frost-protection cone designed for young trees. It was not just a money-saver; it was also a sustainability win, especially in drought-prone regions, supporting water conservation, sustainable farming, irrigation efficiency, and young tree protection.
In addition to conserving water, Tree T Pee also provided frost protection during occasional but potentially catastrophic southern freezes. When temperatures dropped in Florida, thousands of acres of citrus trees could be lost, making proper frost protection the difference between a successful harvest and bankruptcy for growers.
The product came in custom colors and could also have logos printed on it. Tens of thousands of Tree T Pees were already in use, and the growing demand for water conservation, agriculture innovation, and sustainable farming ensured continued applications for the product.
Tree T Pee Shark Tank Pitch
Johnny Georges entered the Tank seeking $150,000 for 20% equity in Tree T Pee.
He introduced Tree T Pee as a cone-shaped device that conserved nearly 25,000 gallons of water per tree each year by directing water straight to the roots instead of relying on traditional irrigation systems, where only 10% of the water reached the tree.
The product cost $2.95 to manufacture and was sold for $4.50. Johnny had sold more than 127,000 units, and each Tree T Pee lasted up to 20 years.
He then shared the story of how his late father invented the product. During the presentation, Johnny became emotional and briefly struggled while telling his story before demonstrating how the product worked and explaining its economics.
Kevin O’Leary questioned the low profit margins, while Mark Cuban asked why Johnny wasn’t charging more. Kevin suggested selling the product for $12, and Mark suggested $7. Johnny explained that he deliberately kept prices low because fellow farmers could not afford higher prices.
Mark also asked whether Johnny had approached distributors, and Johnny revealed that he had only been selling to people he knew.
What Makes Tree T Pee Unique?
Tree T Pee stood out in the agricultural market through a combination of innovation and purpose:
- Reduced water usage by up to 93% per tree, lowering annual consumption from 25,000 gallons to just 800 gallons, providing an effective water conservation solution for farmers, especially in drought-prone regions.
- It was made from recycled plastic, making it environmentally friendly while protecting young trees from frost and conserving water.
- Built to last up to 20 years, offering long-term value.
- Kept affordable with farmers in mind instead of maximizing profits.
Did Tree T Pee Get a Deal on Shark Tank?
Kevin O’Leary decided to pass because he believed the profit margins were too low.
Guest Shark John Paul DeJoria saw more than just financial numbers. He believed Johnny was doing the right thing and offered $150,000 for 20% equity.
Johnny gratefully accepted the offer immediately.
The segment became one of the most emotional moments in Shark Tank history, with even Kevin O’Leary becoming visibly emotional. DeJoria’s experience building consumer brands and his agricultural connections helped accelerate Tree T Pee’s growth following the investment.
Tree T Pee Shark Tank Update
After appearing on Shark Tank, Tree T Pee experienced tremendous growth and became one of the show’s most memorable success stories.
Johnny Georges’ partnership with John Paul DeJoria developed into a strong mentorship. DeJoria helped Johnny build valuable business connections, expand distribution, and introduce Tree T Pee into select Home Depot stores, making the product available not only to farmers but also to homeowners.
Together, they worked to bring the product into international markets, expanding both the business and its water-conservation mission around the world.
Originally created to honor Johnny’s father, Tree T Pee grew into a global business valued at over $100 million, while continuing its mission of helping farmers conserve water and protect young trees.
Business Growth
The response to Tree T Pee’s Shark Tank appearance was overwhelming. Within 24 hours of the episode airing, Johnny Georges received more than 56,000 emails, demonstrating the powerful “Shark Tank effect” and how strongly viewers connected with his story.
Orders poured in, and thousands of Tree T Pees were sold almost immediately as awareness of the product spread.
The company later partnered with Home Depot, expanding beyond direct-to-farmer sales and reaching a much broader customer base. It also partnered with Tropica Mango Rare and Exotic Tropical Fruit Tree Nursery to make the product more accessible to homeowners and individual gardeners.
Tree T Pee expanded internationally and is now used across the United States, Europe, Australia, and the Middle East, helping farmers and growers conserve water worldwide.
Although the company’s Instagram page has remained largely inactive, Tree T Pee continues to maintain an active presence on Facebook, while clips from Johnny’s emotional Shark Tank pitch have also gained popularity on TikTok.
The company’s official website remains active, and the business continues to operate successfully today.
Financial Updates
The business experienced significant financial growth after Shark Tank.
Although the original retail price was $4.50, it was later adjusted to approximately $9.95 per unit to support the company’s expansion while remaining affordable for farmers.
Annual revenue reached $5 million by late 2021, and by 2024, Tree T Pee was reported to have an estimated valuation of more than $100 million.
The company continued expanding its global distribution while increasing brand visibility. Johnny Georges also maintained a strong working relationship with John Paul DeJoria, who continued providing mentorship and strategic guidance as the business grew into one of Shark Tank’s biggest long-term success stories.
Where Can You Buy It?
Tree T Pee became available through the company’s official website and in select Home Depot locations.
The product was offered in multiple colors and could also be customized with farm logos. It was used by farmers, homeowners, and agricultural organizations looking to conserve water and reduce environmental impact.
Check out their Facebook page and Instagram for more details.
Quick Summary
- Johnny Georges pitched Tree T Pee, a water-saving and frost-protection device for young trees.
- John Paul DeJoria invested $150,000 for 20% equity. The product reduced water usage from 25,000 gallons to 800 gallons per tree annually while protecting trees from frost.
- Following Shark Tank, Tree T Pee expanded into Home Depot stores, entered international markets, reached $5 million in annual revenue by 2021, and achieved an estimated valuation of over $100 million by 2024.
Check out other Shark Tank Season 5 Episodes.
Curious about the other businesses featured in Shark Tank Season 5 Episode 7? Explore more updates and discover how the other entrepreneurs performed after appearing in the Tank.
My question about the treetp is as we live in south Florida where it is very hot does the teepee allow for the heat to escape and not fry the plant. Question arising from if having to place coverings over plants if we get a cold spell and then told that we must remove the coverings the next day in order not to damage the plants. Thanks. Am glad he was able to get some assistance. Keep up the good work.
Cg
Luckily, water is a coolant.
i would like to order one,what should i do…..
Contact them via their webpage maybe?
I love Johnny! I haven’t watched shark tank until last week. Having said that I’ve had a minor surgery in which I’ve been left to do nothing but watch TV. I’ve been marathon watching shark tank and am about up to date. OF ALL THE EPISODES AND PEOPLE JOHNNY IS MY FAVORITE BY FAR!!!
Saving clean water will become increasingly more important. You’re not only saving money, you’re saving a lot of Earth’s resources Johnny. I loved that you were selling it for an idealistic price, you’re kind hearted.
It’s good to read that JP has been able to excellerate your fathers idea into further expansion by showing the sometimes necessary business side of things to make an even bigger impact.
All the best, keep it up!
Saving clean water will become increasingly more important. You’re not only saving money, you’re saving a lot of Earth’s resources Johnny. I loved that you were selling it for an idealistic price, you’re kind hearted.
All the best, keep it up!
Hi everyone, for the reason that I am really eager to read this weblog’s post to be updated regularly. It includes good information.
Everyone loves it whenever people get together and share thoughts.
Great website, keep it up!
I’ve been surfing online more than three hours today, yet I
never found any interesting article like yours. It is pretty worth enough for me.
In my view, if all site owners and bloggers made good content
as you did, the internet will be much more useful than ever before.
Thank you from the bottom of my heart!
Huge thanks!