Highlights
- Joe and Meghan Johnson present Vade Nutrition, a company selling dissolvable protein powder pods, seeking $250,000 for 10% equity on Shark Tank.
- The Sharks, impressed by the convenience of the product, engage in negotiations.
- Despite the deal not materializing, Vade Nutrition has flourished, entering over 8,000 retail locations and earning $6 million in annual revenue by 2023.
Overview
| Category | Details |
|---|---|
| Name | Vade Nutrition |
| Founders | Joe and Meghan Johnson |
| Industry | Health and Fitness, Nutrition |
| Product | Protein powder pods with a dissolvable membrane |
| Funding | Sought $250,000 for 10% equity on Shark Tank |
| Investment Ask | $250,000 |
| Equity Offered | 10% |
| Valuation | $2.5 million |
Husband and wife team Joe and Meghan Johnson pitch Vade Nutrition, their business that sell “protein powder pods,” in Shark Tank episode 1007. The couple met at a summer camp for college athletes. Joe, a former Michigan State wrestler, and Meghan, a former cheerleader at Arizona State, both love to work out. They also drink a lot of protein shakes.
The Johnsons created Vade Nutrition because they had a problem they wanted to solve. Whenever they were on the go trying to make their protein shakes, the powder would end up making a mess. Joe invented a pre-made, protein pod that has all the powder needed for one shake inside a dissolving membrane. The word “Vade” is Latin for “to vanish” and that’s what the membrane does. It eliminates measuring, mess and lugging around a big jar of protein powder.
Workout enthusiasts love the patented product’s convenience, whether they’re serious competitors or “weekend warriors.” The Johnsons have a patent pending, too. They began selling Vade Nutrition products in mid 2016 after they quit their jobs to pursue their entrepreneurial dreams. They sell on their website and on Amazon. A pack of 30 costs $44.99 and they come in vanilla, chocolate or a combo pack. They likely need a Shark to help with distribution and managing growth. Will a Shark see the promise in these protein pods?
Company Information
Video
Posts about Vade Nutrition on Shark Tank Blog
Vade Nutrition Shark Tank Recap
Joe and Meghan enter the Shark Tank seeking $250,000 for 10% equity in their business. They make their presentation, then give samples to the Sharks. Not all of them like the taste. Their sales for the year are just $80,000 with $30,000 in the last month. The reason for the low yearly sales was they got a bad batch of product from their supplier and the supplier would not refund their money.
Did Vade Nutrition Get A Deal?
Mark thinks the real money is in expanding their delivery method. He offers $250,000 for 20% equity. Lori starts saying she can help them with packaging when A-Rod butts in. He says this is “in his wheelhouse” and asks Mark if he’ll partner with him. Mark agrees and they offer $700,000 for 40%. Joe and Meghan accept.
Vade Nutrition Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark and A-Rod never materialized. You can find these products at Walmart, GNC, bodybuilding.com, and Amazon. In 2020, the company entered into a manufacturing partnership with Amway. In 2022, the company was ranked 392 on the Inc. 5000 list of fastest growing companies. Their products can be found in over 8,000 retail locations, including CVS, Winn Dixie, Walmart, GNC, and more. As of August, 2023, the company is still in business and earns $6 million in annual revenue with life time sales of over $40 million.
8,000 retail locations, including Winn Dixie, Walmart, GNC, and CVS
More products from this episode! Check out other businesses that participated alongside Vade Nutrition.
