Highlights
- Delson Jeanvilma pitched Yum Crumbs, his unique dessert topping, on Shark Tank.
- The Sharks were impressed by $1.7 million in sales and partnerships with major retailers.
- Delson secured a deal with Barbara and Daymond after an emotional pitch.
Overview
| Category | Details |
|---|---|
| Name | Yum Crumbs |
| Founder | Delson Jeanvilma |
| Industry | Food and Beverage |
| Product | Cookie-meets-sprinkle dessert toppings |
| Funding | Self-funded and $100,000 from Shark Tank deal |
| Investment Ask | $100,000 |
| Equity Offered | 10% |
| Valuation | $1 million (at the time of Shark Tank pitch) |
Delson Jeanvilma gives the Sharks a taste of Yum Crumbs, his dessert topping that are made from crumbs, in Shark Tank episode 1504. Delson started the business in 2020. He had an ordwer for a bunch of crumb cakes that needed to be fulfilled and making the crumbs was time consuming. Next, he approached some bakers about providing pre-made crumbs and they loved the idea. Then he began making and packaging his crumbs and before he knew it, he had a good business on his hands.
Yum Crumbs is billed as the “cookie meets sprinkle topping.” There are over 24 flavors, not including gluten free and seasonal offerings. Seasonal flavors include the ubiquitous pumpkin spice, candy cane, gingerbread and more. The “regular” flavors include red velvet cake, strawberry shortcake, lemon pound cake and many more. They also sell “sour powder” and they offer a sample pack of each flavor. Each flavor is made to enhance whatever you might be baking in the kitchen.
A single packet comes in a 12, 32 or 64 ounce size and costs $12.99, $29.99 and $44.99 respectively. Customers can save 15% by subscribing. The sample pack lets you try all the regular flavors with 20 1 ounce packets; it costs $19.99. Delson likely wants a Shark’s help getting into grocery stores.
Company Information
Video
Posts about Yum Crumbs on Shark Tank Blog
Yum Crumbs Shark Tank Recap
Delson enters the Tank with his son Zayden seeking $100,000 for 10% of his business. Delson asks if the Sharks remember the first time they had ice cream with sprinkles on it. Jaden says “I do. It changed my life! But after a while, sprinkles became boring.” Delson says Zayden deserves better, he deserves variety. He deserves Yum Crumbs.
Yum Crumbs is a versatile topping that enhances the taste and texture of any dessert. The sugar free toppings come in over 26 different flavors. They have nostalgic Strawberry Shortcake, Chocolate Eclair, Banana Cream Pie (Delson’s favorite) and more. Yum Crumbs turn ordinary dessert into a “masher piece.” Zayden exits the stage after the presentation.
Sample Time!
The Sharks have strawberries with Pumpkin Pie Yum Crumbs, ice cream with Strawberry Shortcake and Blueberry. The Sharks like it. They have a cookie texture and a sprinkle consistency. Their biggest market is selling for commercial use. One client (Wawa) uses the crumbs as a topping for bundt cakes. He’s currently targeting the B2B market.
Lifetime sales are $1.7 million. They’ve been in business for three years. Last year, they sold $460,000. The first year, they did $220,000 from going door to door. The next year they did $575,000. Delson did in bakery demos. Year to date, they’re at $505,000 and he’s projecting $900,000. He just got a purchase order from one of the largest craft store chains in the USA.
Making Crumbs
The craft store chain is picking up 9 SKUs. Delson manufactures his products in a 2500 square foot facility. He’s in the Tank to get cash for a bigger facility with more capacity. He says he’ll make $200,000 in profit on the $900,000 he projects this year. A packet costs 42 cents to make and sells for $5.49. When he sells to Wawa, it’s in a 50 pound box which costs $42 to make and sells for $282. 85% of sales is in bulk. He sells to bakeries, ice cream shops etc because they don’t have the time to make a similar product that’s consistent.
Lori likes the product and everything Delson has done, but she thinks it’s a B2B business. She prefers to be involved with B2C businesses; she’s out. Mark says what Delson’s accomplished is incredible. He calls Delson smart, direct and fearless, but Mark doesn’t know about expanding kitchens; he’s out. Daymond offers $100,000 for 25%. Kevin immediately says he’ll do it for 20%. Daymond drops to 15% then Barbara says she’ll do it with Daymond for 25%. Daymond says “we don’t need her.” Mark tells Delson to take the 15% offer. Kevin says he’ll do it for 12.5% “just to squeeze heads.” He says he knows the space inside out. The Sharks all tout their benefits. Delson asks Barbara and Daymond to team up at 20% and they agree. Delson breaks down crying because his mom just passed away and he still has to make it happen.
Yum Crumbs Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. While there is no hard evidence the deal with the Sharks closed as of April, 2024 (5 months after the original air date), Daymond Tweeted this on show night:
Have you ever wondered what happens on set after a deal is made in the Tank?
The Sharks only have 30 seconds to take advantage of their partners’ displays. I’m excited to share my two new partners @yum_crumbs & @BunnyEyezCo who are changing the eyewear & specialty dessert games
The company entered into a partnership with True Scoops, a company that makes ice cream mixes, to make a do it yourself ice cream sandwich kit. Delson now offers 3 12 ounce package bundles of “Barbara’s Favorite Flavors” and “Daymond’s Favorite Flavors.” The company also has over 1100 5 star reviews on Judge.me, a Shopify store app that lets consumers leave reviews on a company’s website.
The Shark Tank Blog will follow-up on Yum Crumbs & Delson Jeanvilma as more details become available.
