This page contains links to products. If you click through and buy, Shark Tank Blog may receive a commission

From $75K Investment to Retail Success: Tik Pik’s Post-Shark Tank Success

The journey of Shark Tank’s Tik Pik from being a small-scale venture to earning partnership deals with Guitar Center and Fender is worth knowing. Read below for interesting insights.

Tik Pik

Kevin O’Leary Jamming With Tik Pik Founders On Shark Tank

Highlights

  • Nicholas George and Kevin Mac presented Tik Pik in Shark Tank’s fifteenth season.
  • The entrepreneurs bagged a deal from Mark Cuban.
  • After Shark Tank, Tik Pik secured partnerships with Guitar Center and Fender.

Every year, hundreds of businesses try their luck on Shark Tank so that they get the required market exposure and financial assistance from the experienced judges. The show proves to be a stepping stone for their rise. An example of this, as seen in the recent update segment of season 16, is Tik Pik.

Entrepreneurs Nicholas George and Kevin Mac brought Tik Pik to the fifteenth Shark Tank season, and it bagged a deal from Mark Cuban. Since then, it has only grown, and new success stories are being written every day.

Here are detailed insights into the success ride of Tik Pik, including its current status and Shark Tank pitch. There is also an explanation of what went right for it in the show and how it bagged a deal.

Shark Tank Tik Pik: Current Status

After its Shark Tank deal in the fifteenth season, Tik Pik has been soaring high. Its recent mention in the sixth episode of Shark Tank’s sixteenth season is the perfect example of the same. During it, Nicholas and Kevin, its founders, shared key information about its growth in the past year.

Right after Shark Tank, Tik Pik closed a deal with Guitar Center, which is now available in its 300 stores across the US. Further, Nicholas and Kevin claimed that they got a chance to partner with Fender Guitars. Based on it, they are about to come with Fender Tik Piks in 2025.

When Tik Pik appeared on Shark Tank, its products were 100% manufactured in China. However, after the show, this proved problematic, as it was difficult to ship orders from overseas to customers. So, the entrepreneurs moved their manufacturing to the US.

According to Nicholas and Kevin, the manufacturing shift has added about 20% to the cost of their product. However, they now have greater turnaround times and a superior product.

When they went to Shark Tank, they were just selling TikPiks in Nashville, Tennessee, with $60K in sales. However, after the deal with Mark Cuban, the company made $700K in lifetime sales.

 

View this post on Instagram

 

A post shared by Shark Tank (@sharktankabc)

Shark Tank Tik Pik Pitch

Musicians turned entrepreneurs Nicholas George and Kevin Mac appeared in front of the judges with Tik Pik, a guitar pick that sticks to guitars. Seeking $75 for 10% equity in their company, the duo described how they struggled with losing picks every time they performed with guitars.

In their attempt to keep their picks handy, the entrepreneur duo created Tik Pik. The product sticks to guitars without the use of any chemical, adhesive, or residue. Tik Piks are available in three different styles: thin, medium, and heavy.

The duo added that the picks have a unique soft touch and are cushioned so that musicians do not need to grip them tightly. During the Shark Tank Tik Pik pitch, a single pick cost $9.95. The three-pack Tik Pik’s were priced at $19.95 and six-pack picks were priced at $29.95.

Nicholas and Kevin had approached the Shark Tank judges for help with marketing.

How Did Shark Tank Tik Pik Bag A Deal?

The entrepreneurs revealed that they started Tik Pik in October 2022. Since then, they made $60K in sales till the time of their appearance on Shark Tank. Sharing further details, they said that the business had five partners. Further, Nicholas and Kevin were projecting $120K in sales by 2023.

Lori Greiner loved the name Tik Pik, and when she was adding more to her comments, Mark Cuban interrupted her. He said that he saw the value of a good pick and offered $75K for 16% equity. While the entrepreneurs were thinking about it, Mark started counting. They eventually accepted it for $75K at 16% equity.

Conclusion

The exemplary jump of Tik Pik from Shark Tank to Guitar Center’s retail stores reiterates the power of strategic partnerships. After their deal with Mark Cuban, the entrepreneurs faced challenges related to the manufacturing of the business. However, Nicholas and Kevin endured everything with their strategized moves.

Their persistence enabled the company to acquire Guitar Center and Fender as new partners, which motivated Tik Pik, a Nashville-based business, to become a soaring success.

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.

Speak Your Mind

*